Novella Africa's job vacancy, Career and Recruitment
Job title : Digital Marketing Specialist jobs in Lagos Job Location : Lagos Deadline : June 10, 2022
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Job Overview
The Digital Marketing Specialist will be responsible for developing and promoting the Novella brand and its digital strategies.
He / She will be responsible for designing and implementing marketing campaigns, market research, and strategizing with other team members to create content that would aid in the success and growth of the business and create an online presence.
Responsibilities
Planning digital marketing campaigns, including web, SEO / SEM, email, social media, and display advertising
Develop marketing content such as blogs, promotional materials, and advertisements for social media pages
Develop a high-value marketing program with consistent adherence to deadlines
Designing, building, and maintaining the company's social media presence
Tracking and reporting on the performance of all digital marketing campaigns
Optimizing social media channels and web pages to improve SEO and usability
Utilizing a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with agencies and other vendor partners
Developing and implementing new strategies to improve click-through rates and conversion
Engaging with the target audience to boost the organization's reach with strategic ad placements.
Designing, improving, and optimizing the company's websites
Designing creative digital displays for online advertising, celebration, and presence.
Skills, Competence, and Requirements
B.Sc / HND in Marketing or any relevant field.
Minimum of two (2) years of experience in a digital marketing role.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Working experience in the graphic design
Proficiency in Photoshop, InDesign Quark, and Illustrator.
Any other relevant qualification is an added advantage
Excellent written and communication skills.
Strong analytical skills and data-driven thinking
Effective time management skills
Attention to detail
Problem-solving skills
Knowledge of content management systems
Experience with computer-aided design.
Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Digital Marketing Specialist in Lagos 
