Trade Marketing Manager at BIC Nigeria
BIC Nigeria
Lagos, Lagos, ng
5d ago
source : Ecadoo

Job Summary Responsible of the implementation of BTL activities in Nigeria working closely with West Africa Product Managers Nigeria Business Development Manager Distributors and agencies Responsible for defining the channel strategy right portfolio right pack amp relevant POSM for the different channels in Nigeria nbsp Responsible of the merchandising implementation in point of sales in Nigeria Develop shopper and competition understanding in order to be more efficient in our promotion in store communication and development of packaging in Nigeria Main Responsibilities Tasks Marketing Plan conception Prioritize channels for each category and define the relevant activities to support growth of the business in Nigeria Support the BDM in defining the optimum distribution strategy in Nigeria Define the must have products and relevant POSM for each channel Marketing Plan execution Brief agency for BTL activities implementation Ensure follow up of activities execution as per brief Reporting of activities implemented Work with the distributor rsquo s sales team on POSM implementation Work with the distributor rsquo s sales team on the availability of must have products per channel Work with Product Managers on packaging development Shopper understanding Build knowledge on the shopper per category and per channel Who What When Where Define key purchasing drivers par category and per channel Competitive intelligence Update price value chain BIC vs competition for the 3 categories and per channel every quarter Understand and share main competitors field strategies and competitive advantages in channels Capabilities building Train amp coach distributor rsquo s sales team on merchandising Qualifications Technical Skills Professional skills Good knowledge of sales channel distribution coverage merchandising Good knowledge of marketing strategy operational communication research Good sense of analysis amp planning ability Personal skills Good interpersonal relationship Ability to work under pressure Result focus Good communication skills writing amp verbal Able to adapt and work in a team Previous Professional Experience Minimum 3 to 5 years of experience in Marketing or Sales roles in FMCG or relevant industry Master degree in Marketing or Business Administration or equivalent Fluent in both English Knowledge of local language s and French a plus Able to travel up to 70 of the time

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