type : Permanent Professional level : Experienced
We are looking for a Strategic Insights Manager to provide strategic decision and direction to JTI management based on analytical reports and research results for the West African market.
The role is expected to provide support to the Marketing & Sales (M&S) team in survey set-up, dissemination of distilled research results to a wider audience to stimulate business discussion and generation of strategic decisions.
The ideal candidate should be able to manage data / knowledge database & act as a leading contact for M&S information relating to sales and consumer insights.
S / he would also be expected to manage the analysis of JTI standard tools such as Nielsen, JTI Tracker, etc. in order to support the M&S team in identifying and advising on commercial opportunities.
MAIN AREAS OF RESPONSIBILITY
Provide strategic direction to the Marketing & Sales team via expertise in consumer, market and brand understanding generated through analytical skills and expert research methodologies.
Recommend, steer & ensure the appropriate implementation of analysis, research and insight generation methodologies.
Manage business data / knowledge database & act as a leading contact for M&S information and knowledge sharing and consolidation.
Conduct and support all trade and market research while adhering to the JTI standards for research and ensure adherence to timeline for delivery
Identify and develop innovative ways for analysis and reporting of M&S data to assist with ease of proactive decision making
Other - Manage various tasks and projects as they arise and upon manager’s request. Provide support to other team colleagues during heavy workload periods.
QUALIFICATIONS, EXPERIENCE & SKILLS
University degree or equivalent
3-5 years' experience in Marketing Research, Sales Analysis and / or Brand Development, preferably within an FMCG environment.
A detailed understanding f both qualitative and quantitative research methods.
Excellent knowledge of the English language
High Proficiency in Microsoft Office Excel and PowerPoint & a good understanding of other MS Office software.
Previous knowledge in Research Data Analysis is an advantage
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