Marketing Manager (Fashion Retail Group)
IRECRUITERS AFRICA
Lekki Lagos, ng
4d ago

Job Description

Department : BD, Sales & Marketing

Reports to : Head of Retail and Sales

Compensation : Base Pay is N850, 000.00 monthly + other benefits.

Our client is a leading Fashion Retail Group with over 20 outlets across major cities in Nigeria that partners with top fashion brands to deliver high-end fashion and lifestyle products and experience to Nigerians.

Due to the company’s growth and expansion drive, there is a need to hire an experienced and digital savvy Marketing Manager who will oversee and manage the Company-wide Marketing strategies and execution across different platforms used to conduct digital sales or conversation.

The role will be responsible for the Marketing team.

The Marketing manager will develop, implement, and execute strategic marketing plans whilst driving business strategies to attract potential customers, retain existing ones, increase sales and improve customer experience.

Key Responsibilities :

Brand Growth

Consistently develop messaging in line with company vision and mission.

Identify and build channels to engage audiences and drive the company’s messaging.

Manage brand assets and consistently identify opportunities to simplify and improve communications tools.

Identify opportunities to tell the brand story in local and global contexts.

Actively design, develop, and run branding campaigns to increase awareness among relevant audiences.

Periodical measure and track performance of key brand assets.

Familiarize yourself with all products offered by PRL.

Community Growth

Identify relevant internal and external stakeholders and build tools and systems to grow PRL’s knowledge of its key audience groups.

Conduct periodic market research to understand stakeholder needs and develop product and marketing strategies to engage our key communities.

Execute periodic campaign strategies including in-store activations, sales drives, and digital and mass media communications to drive community engagement with relevant products and experiences.

Manage high level marketing and sales relationships.

Oversee community relations across Ecommerce, wholesale, and corporate sales initiatives.

Drive team capabilities internally and promote high achievement, well-being, and team spirit among staff members.

Marketing Strategy

Develop short, medium, and long-term marketing strategies to drive sales nationwide across all relevant point-of-sale channels.

Set periodic targets to drive marketing and sales growth in the short-, medium-, and long- terms.

Conceptualize and execute marketing, sales, and activation campaigns across offline and online channels to drive customer awareness, engagement, retention, and loyalty.

Translate brand objectives and define effective digital marketing strategy across online trading, eCommerce, CRM, SEO, PPC, Email, Mobile and Display

Defining and leading strategies across all ecommerce touchpoints including online trading, digital, CRM.

Administration

Head the Marketing team.

Direct annual strategic planning, period reporting, and day-to-day running of the unit’s activities.

Supervise Marketing staff, track their performance, and provide the necessary support for team members to achieve unit objectives, company mission, and personal career goals.

Engage relevant operating units across PRL including but not limited to Finance, HR, Store leadership, and Executive Leadership to ensure consistent alignment on growth objectives and guarantee adequate resourcing and planning for BD unit activities.

Job Dimensions :

Team : Works within the Business Department and collaboratively with other Business Heads, BD, Marketing & Sales Team, Digital Specialist, and Graphics Designer

Key Relationships : Executive Director, Head of Retail & Sales, Head of Operations, Head of Finance, Human Resources

Decision Making : Recommends and Implements Business Development, Marketing and Digital Strategies

Requirements

Knowledge, Skills and Abilities :

Networking abilities with creative agencies or corporate communications teams.

Strategic and focused on outcomes.

Ability to develop and implement business development / marketing strategies.

Thorough understanding of Fashion Retail Industry.

Intuitive and insightful, particularly regarding human behaviour.

Ability to generate revenue by identifying pain points and suggesting suitable products or services. Professional yet affable disposition.

Resourceful, with outstanding research skills.

Emboldened by challenges.

Ability to work independently and collaboratively with other team members.

Education and Experience :

Degree in Marketing, Business Administration, or similar

5-10 years of experience with digital marketing and organic acquisition channels : SEO, content marketing, Sales, PR, and partnerships.

5+ years of growth marketing experience or an analytical role at a medium to large retail, fashion, and / or lifestyle products and services company.

Prior retail experience and / or educational background, especially in fashion and lifestyle products.

A track record developing growth strategies for digital and direct sales either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals).

Excellent interpersonal communication and critical thinking skills.

Must be a team player, able to manage multiple relationships especially at a high level.

Excellent written and verbal communication skills. A great writer : Can efficiently write and edit email / blog content.

Community Builder : Skilled networker who builds personal relationships with partners, customers, colleagues, and advocates.

Creative : Skilled at brainstorming newsworthy ideas and generating buzz. Plugged in to pop culture, entertainment, and social media trends.

Experience partnering with diverse cross-functional teams to deliver critical business outcomes.

Ability to compile and analyse performance data and metrics for use in discovering actionable insights, an Excel master.

Network with creative agencies or corporate communications teams.

Results-oriented : Strategic, focused on outcomes. Experimental.

Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals.

Extensive sales experience.

Intuitive and insightful, particularly regarding human behaviour.

Ability to generate revenue by identifying pain points and suggesting suitable products or services.

Professional yet affable disposition.

Resourceful, with outstanding research skills.

Emboldened by challenges.

Benefits

Compensation : Base Pay is N850, 000.00 monthly + other benefits.

Requirements

Knowledge, Skills and Abilities : Networking abilities with creative agencies or corporate communications teams. Strategic and focused on outcomes.

Ability to develop and implement business development / marketing strategies. Thorough understanding of Fashion Retail Industry.

Intuitive and insightful, particularly regarding human behaviour. Ability to generate revenue by identifying pain points and suggesting suitable products or services.

Professional yet affable disposition. Resourceful, with outstanding research skills. Emboldened by challenges. Ability to work independently and collaboratively with other team members.

Education and Experience : Degree in Marketing, Business Administration, or similar 5-10 years of experience with digital marketing and organic acquisition channels : SEO, content marketing, Sales, PR, and partnerships.

5+ years of growth marketing experience or an analytical role at a medium to large retail, fashion, and / or lifestyle products and services company.

Prior retail experience and / or educational background, especially in fashion and lifestyle products. A track record developing growth strategies for digital and direct sales either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals).

Excellent interpersonal communication and critical thinking skills. Must be a team player, able to manage multiple relationships especially at a high level.

Excellent written and verbal communication skills. A great writer : Can efficiently write and edit email / blog content.

Community Builder : Skilled networker who builds personal relationships with partners, customers, colleagues, and advocates.

Creative : Skilled at brainstorming newsworthy ideas and generating buzz. Plugged in to pop culture, entertainment, and social media trends.

Experience partnering with diverse cross-functional teams to deliver critical business outcomes. Ability to compile and analyse performance data and metrics for use in discovering actionable insights, an Excel master.

Network with creative agencies or corporate communications teams. Results-oriented : Strategic, focused on outcomes. Experimental.

Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals. Extensive sales experience.

Intuitive and insightful, particularly regarding human behaviour. Ability to generate revenue by identifying pain points and suggesting suitable products or services.

Professional yet affable disposition. Resourceful, with outstanding research skills. Emboldened by challenges.

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