Who is our Growth Associate?
As a growth associate, your day to day activities will typically be at the intersection of marketing and product development with focus on customer acquisition, activation, retention and upsell.
You will report directly to the Head of growth and your Key Responsibilities has three core components as stated below :
Define the company’s growth plan : This mean you will be responsible for
Attracting and retaining short, medium and long term deposits
All our Customer acquisition, activation, retention, and upsell goals
Growing revenue heads and values
Analysing and interpreting data
Coordinate and execute growth programs : This mean you will be responsible for
Design road maps and miles stones to ensure the company achieves her goals
Liaise and build partnerships that trigger growths
Conduct surveys, test and launch new products
Optimize Our revenue funnel : This mean you will be responsible for
Analyse and classify revue heads by every possible metrics
Explore and innovate new revenue heads
Achieve revenue target per customer
Reduce cost of customer retention and acquisition
Skills : We are looking exceptional talents with the below skills :
Strong Communication and Command of English
Experience in sales / marketing
Knowledgeable in data analysis and a deep understanding of user needs and habits
Understands Digital Marketing with deep knowledge of multiple spectrum of acquisition channels
Creative and strategic thinking skills
Two (2) Examples of how data analysis affects Growth
By comparing behavior of retained users versus those users who churned, the early Facebook growth team determined that a key driver of new user retention was finding and connecting with at least 10 friends within the first two weeks after signup.
With this insight in hand, Facebook developed features to allow users to quickly see and connect with friends who were already using the service.
The growth team at Pinterest was able to increase new user activation by more than 20% with an improved flow for new users.
By changing the on-boarding experience from a text-intensive explanation of the service, followed by a generic feed of the most popular content, to a visual explanation and personalized content feed based on a survey of user interests the team was able to better explain the value proposition and train the user, which ultimately led to better conversion.