Head of Marketing
Adexen Recruitment Agency
3d ago
source : BetaJob

Location : Lagos

Employment Type : Full-time


The Head of Marketing is responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria

Responsibilities include developing strategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals

He will also be responsible for the projects required to deliver the sales strategy

The incumbent must demonstrate visible leadership and role modeling in Health & Safety (H&S) and Diversity & Inclusion (D&I).

More specifically, promoting H&S and D&I actions / behaviors across organization & customers will be key, as well as fostering their integration in all programs, activities and documents developed by the department

Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions

Develop a deep understanding of the local industry : its segments, its players, our competitors, influencers, decision makers, trends and opportunities

Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs

Assess customer excellence maturity & action plans

Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets

Build action plans for Affiliated Retail

Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization

Work with Group and Regional Growth & Innovation’ (G & I) experts to transfer knowledge, skills and best practices to develop them at the Country level.

Responsible for supporting the Sales Director with all aspects of business model transformation

Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy

Provide overall distribution channels leadership for the business scope to ensure the growth

Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services

Define and develop the marketing organization of the country, to drive market strategy and profitable growth across all market segments.

Desired Qualifications, Skills and Experience

Bachelor's degree in Sales / Marketing, Social Sciences or any relevant field of study

MBA is a plus

10-15 years experience in a senior Sales and Marketing position within an international organization

Experience in manufacturing sector will be a plus

Good knowledge of marketing channels & prescriptive selling

Track record in Innovation and new solutions

Experience in leading projects

Project management qualification will be an asset

Managerial and leadership skills

Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behaviour

P & L mindset

Understanding of technical issues and terminologies

Interpersonal and communication skills.

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