Job ID 112
Department Retail Division
Location : Lagos
Travel Frequency : Occasionally
Purpose of the Job
The Marketing Officer will be responsible for driving the implementation of ipNX’s marketing and communications strategy.
This would include management of initiatives to enhance iPNX’s brand awareness and market share. He / she would creatively communicate the value of ipNX’s services to the customer and would be responsible for customer insight, research, media buying and development of a strong team.
Expected Key Results
Develop & Implement a Roboust Marketing Strategy
Lead and Execute Marketing Operations
Successful Partnership with Sales for Revenue Growth and Sustainability
Realignment of Marketing Strategies viz a viz Organisation’s Positioning and Reputation
Media / PR Communication
Educational Qualifications & Functional Skills :
A Bachelor’s degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field.
2.2 / Upper Credit Minimum)
Professional qualification with the Chartered Institute of Marketing or its equivalent
Excellent interpersonal, written and oral communication skills.
Has an expert understanding of the ad tech landscape, including the different products and companies
Ability to be Technologically savvy which is necessary for today’s business to gain a wider consumer reach
Proven track-record of managing a total marketing budget.
Ability to build good working relationships across diverse business areas and functions and be a team player with a positive and flexible attitude to work
Ability to lead a multi-cultural / multi-country team
Ability to be part of and also lead a TEAM
Strong business acumen and organizational awareness
Must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts
Must possess interpersonal skills that will encourage openness and trust both internally and externally.
Proficiency in Microsoft Office Suites including Word, Excel, PowerPoint etc which are necessary for creating both visually and verbally engaging reports and presentations
Good interpersonal, work flow management and communications skills
Work Experience :
5 years’ experience in Sales / Marketing function or related field.
Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis
Experience with digital marketing forms such as social media marketing and content marketing.
Strong experience of stakeholder management
Experience in budgeting, forecasting and planning experience in an operational environment
Experience in using data to illustrate business conclusions
Proven track record of achieving targets and driving sales growth in a business
Prior experience in product management
Previous experience successfully managing Marketing team ideally from a similar industry
Strong experience as a line manager and a coach leading diverse teams
Other Requirements :
Ability to optimize work processes
Drives Vision & Purpose
Excellent Decision Quality