Digital Marketing Executive
9d ago
source : myJobmag
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  • TopYouGo is a full-service digital marketing agency providing a wide range of digital marketing services to small, medium and large sized businesses across Lagos, Abuja, and other cities in Nigeria, and overseas.

    As a very ambitious company, we have a strong desire for success, which has helped in ensuring customer satisfaction and client retention.

    Job Description

    TopYouGo Digital Marketing Agency is looking for an enthusiastic Digital Marketing Executive to join its exciting team in the Lagos office.

    The ideal candidate will possess a good understanding of digital marketing as well as some level of traditional marketing.

    Most importantly, the ideal candidate must have a passion for delivering results.

    About the Role

    The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions.

  • The candidate will ensure that clients’ websites are optimized for search engines; social media contents generate engagements;
  • email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.

    To excel in this role, the successful candidate needs 1 3 years’ experience in a similar role. Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

    Skills Required

    Basic understanding of HTML and CSSExperience with website analysis, preferably using Google Webmaster Tools - Google Analytics, Search Console, Google Maps API and moreWebsite maintenance and administration of content management systems and e-

    commerce solutionsAdept with Search Engine Optimisation (SEO) processes Keyword Research, SEO Audit, creating Meta Tags, local SEO and link buildingKnowledge of Google My Business and local business directory listingAbility to create and optimise social media pages for businessSetting up and optimising Google Ads and Social Media Advertising campaigns for businessesAbility to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.

    Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategyPrevious experience of using CRM systems, marketing automation tool, lead management systems, partner and client portalsDegree in communication-

    related courses, such as mass communication, is desirable but not a must.

    Personal Attributes :

    A passion for digital marketingArticulate and good communicatorExcellent content writing skillAbility to handle pressure whilst working to deadlinesProject management and customer relationship management skillsExcellent team player with an entrepreneurial spiritStrong interest in research and personal development


    Salary (negotiable and based on experience); 37.5 hours per week.

    Method of Application

    Applicants should send an up-to-date CV and Application Letter to :

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