Brand Marketing Manager
Platinum Careers
Lagos, LA, ng
9h ago

Job Description

RoleTitle : Brand M arketing Manager

Location : Lagos, Nigeria

Duration : 6 months (start date August 2019)

Brief Description of the Role

The Marketing Manager willmanage the marketing team and its suppliers in the development andimplementation of all communications and key stakeholder relations plan.

Assignments will cut across advertising, PR, media relations, digital,sponsorship, content for the website and more. This role will work closely withthe design agencies, content, PR / media relations and any other external partiesthat will support in the ideation, conceptualization and execution of themarketing plan.

Applicants should have asound understanding of marketing and communications and a keen interest in theentertainment industry.

Role Responsibilities include

Overall responsibility for brand management andcorporate identity

Develop the marketingstrategy and plan in line with the Festival’s objectives for each show

Create and oversee the Festival’s marketingbudget

Plan and implement promotional campaigns

Maintain effective internalcommunications to ensure that all relevant company functions are kept informedof marketing objectives

Support the delivery of public, media relationsand digital campaigns

Writing and editing contentacross all channels including oversight of photography and video content

Coordinate the development ofbrand-owned communications platforms e.g. the company website, newsletters,social media managers etc.

Oversee and coordinate theinternal and external design teams in the production of creative assets forcampaigns

Manage and improve leadgeneration campaigns to improve followers and size of newsletter database

Identify opportunities for sponsorship andpartnerships and negotiate terms of deal

Support the implementation of sponsorship andpartnership agreements

Coordinate marketing campaigns with sales activities,enabling them to

meet their revenue objectivesby providing them with the appropriate tools, materials and presentations

Report on performance ofmarketing initiatives such as social media performance, promoted adsperformance, partnerships etc.

Other tasks as assigned by the Executive Officeand / or the Project Manager


Must have a Bachelor’s Graduate degree or higher

Requires more than 3 years of work experience inmarketing

Must have excellent written and communicationskills

Must be a strong creative thinker

Must have strong analytical and excellentproject management skills

Must have excellent interpersonal skills andrelationship management

Must have strong negotiation skills and a goodeye for opportunities

Must have an avid interest inmusic, be knowledgeable about artists and genres, and have an overall interestin learning about the music industry

Have high attention to detail and be able towork long hours

Ability to work both in ateam and without direction + ability to juggle multiple projects at once

Must be a confident, driven and dynamic leader.

Must have an entrepreneurialmindset with the ability to spot original branding opportunities.

Proficient in Google Docs or Microsoft Office,especially Word and Excel

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