RoleTitle : Brand M arketing Manager
Location : Lagos, Nigeria
Duration : 6 months (start date August 2019)
Brief Description of the Role
The Marketing Manager willmanage the marketing team and its suppliers in the development andimplementation of all communications and key stakeholder relations plan.
Assignments will cut across advertising, PR, media relations, digital,sponsorship, content for the website and more. This role will work closely withthe design agencies, content, PR / media relations and any other external partiesthat will support in the ideation, conceptualization and execution of themarketing plan.
Applicants should have asound understanding of marketing and communications and a keen interest in theentertainment industry.
Role Responsibilities include
Overall responsibility for brand management andcorporate identity
Develop the marketingstrategy and plan in line with the Festival’s objectives for each show
Create and oversee the Festival’s marketingbudget
Plan and implement promotional campaigns
Maintain effective internalcommunications to ensure that all relevant company functions are kept informedof marketing objectives
Support the delivery of public, media relationsand digital campaigns
Writing and editing contentacross all channels including oversight of photography and video content
Coordinate the development ofbrand-owned communications platforms e.g. the company website, newsletters,social media managers etc.
Oversee and coordinate theinternal and external design teams in the production of creative assets forcampaigns
Manage and improve leadgeneration campaigns to improve followers and size of newsletter database
Identify opportunities for sponsorship andpartnerships and negotiate terms of deal
Support the implementation of sponsorship andpartnership agreements
Coordinate marketing campaigns with sales activities,enabling them to
meet their revenue objectivesby providing them with the appropriate tools, materials and presentations
Report on performance ofmarketing initiatives such as social media performance, promoted adsperformance, partnerships etc.
Other tasks as assigned by the Executive Officeand / or the Project Manager
Must have a Bachelor’s Graduate degree or higher
Requires more than 3 years of work experience inmarketing
Must have excellent written and communicationskills
Must be a strong creative thinker
Must have strong analytical and excellentproject management skills
Must have excellent interpersonal skills andrelationship management
Must have strong negotiation skills and a goodeye for opportunities
Must have an avid interest inmusic, be knowledgeable about artists and genres, and have an overall interestin learning about the music industry
Have high attention to detail and be able towork long hours
Ability to work both in ateam and without direction + ability to juggle multiple projects at once
Must be a confident, driven and dynamic leader.
Must have an entrepreneurialmindset with the ability to spot original branding opportunities.
Proficient in Google Docs or Microsoft Office,especially Word and Excel