Head Of Marketing Operations
Reliance Health
Lagos, Nigeria
4d ago
source : Fuzu

JOB SUMMARY

The Head of Marketing Ops will be a key member of the Marketing, Branding & Communications (MBC) team, responsible for departmental planning, strategies, technology, processes, and data that will help Reliance achieve projected growth objectives.

You will report to the VP of MBC. This major strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to effectively align people, processes, and technology at a global level.

This role is completely remote, with globally competitive pay.

JOB EXPERIENCE

  • Minimum 7 years of experience in operational marketing
  • Experience managing and developing teams to deliver efficiency and processes at scale
  • Demonstrated experience designing and managing an innovative marketing technology stack
  • Ability to establish global process change and technology rollouts / adoption with implored input from field marketing
  • Strong project management capabilities with history designing and implementing large strategic initiatives
  • Track record of improving performance through shared expertise on technology, process, and customer engagement
  • Deep interest in strategic storytelling and being able to make compelling arguments to executive leadership
  • Skilled in measurement, reporting, and analysis of performance data that leads to repeatable success
  • In-depth experience working with various marketing tools and CRM is a must
  • Experience managing data governance, maintenance, quality, and integrity
  • The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
  • Strong work ethic, sense of ownership, and emphatic management style
  • Excellent attention to detail and an intuitive eye for building best-in-class efficiency and processes
  • Strong communication skills ability to collaborate with cross-functional team members at all levels
  • A bachelor’s degree in marketing, project management, or a related field
  • JOB DESCRIPTION

  • Lead a team of professionals to successfully develop departmental alignment and efficiency across all markets
  • Develop and manage departmental planning, management of strategic initiatives, and investment planning
  • Standardized global marketing operational processes resulting in consistency and higher quality across all markets
  • Own continuously improvement of the way we develop holistic, end-to-end marketing strategies and plans
  • Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value;
  • make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona

  • Develop performance dashboards and support with robust reporting of insights on global marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy (e.
  • g., paid, organic, field events, nurturing programs, etc.)

  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department
  • Implement and optimize lead scoring (behavioural, firmographic, and predictive models) and lead routing methodologies in partnership with Sales in all global markets to ensure the highest quality leads are passed
  • Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
  • Negotiate contracts with vendors.
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