The Marketing Leader is responsible for driving marketing strategy, tactics, campaigns, and programs to produce top-line results that raise brand awareness, recognition, and loyalty for the company and the broader Microsoft 365 offerings.
This position is tasked with demand generation and marketing funnel optimization using the brand, advertising, creative, digital, field, and channel marketing. Strategic Capabilities
Spearhead the planning, development, and execution of the organization’s marketing strategyand go-to-market vision.
Oversee the implementation of all marketing strategies over the full marketing lifecycle,inclusive of the campaign and program design, execution, monitoring, optimization, and analysis.
Deep demand generation focus to strategically grow a customer base and maximizing onlinerevenue generation opportunities across multiple channels.
Increase sales revenue through traditional and digital marketing activities including creative.design, content creation and management, marketing automation, customer and campaign.
analytics, e-commerce, and web, search, email, social and mobile marketing.
Manage the voice of the customer .
Ability to monitor and interpret competitive research to inform products and services.adjustments, as well as opportunity identification.
Ensure marketing KPIs align with and support both organizational and operational objectives.
Prioritize and manage marketing budgets to ensure maximum ROI.
Lead and mentor a high-performing, highly collaborative marketing team across multiple.functions : brand, digital, social media and creative, channel and field marketing, advertising.
and PR. Execution Skills Successful track record building and managing multi-functional marketing teams. Ability to motivate and inspire marketing team members.
Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities. Ability to network and effectively leverage professional contacts.
Drives the daily execution and enhancement of the company’s overall marketing strategy. Delivers measurable results within a defined budget.