Marketing Manager
Edge Recruiter Nigeria Ltd.
Lagos
2 months ago

Our client is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories with media networks reaching approximately 700 million global subscribers.

They currently have an opening for a Marketing Manager .

Reports to : Senior Director, Marketing and Digital Media - Africa.

Job profile

The purpose of the role is to assume responsibility for all marketing initiatives associated with our clients brands and executing Communications activities in support of the business objectives including internal communications and consumer publicity for properties, events and brands.

The ideal candidate will aim to build our clients brand and businesses across the continent. This involves developing and implementing trade, affiliate and consumer marketing strategies to build brand awareness, drive ratings, and support distribution and advertising sales revenue targets.

The role works closely with Programming, Production, Digital and Sales teams, to use initiatives and assets to drive tune in and brand awareness by ensuring clients and consumers receive the best pre and post service in the industry.

The candidate will also be required to identify and install brand related partnerships that expand the footprint of our clients brands (awareness, engagement, commercial potential) and thus drive the business.

Key Responsibilities

  • Formulate Brands Marketing Strategies and Plans
  • Manage and Lead the Marketing and digital team
  • Manage the budget
  • Bartering Deals Ensuring we have barter deals in key markets and are used to their full potential
  • Working with the Commercial, Programming and Marketing teams to successfully implementation events
  • Create strong relationships with external promoters, media partners and sponsors in delivering events
  • Creation and maintaining an up-to-date Marketing events calendar working with all AM group on a regular basis
  • Working on cross-functional marketing projects in conjunction with the sales and programming to make marketing revenue target
  • Merchandise and Branding materials creation and sourcing of merchandise / branding materials with in allocated budget
  • Pan African Events Responsibility for leveraging events on a local level and ensuring AM group are fully updated on all details
  • Building relationships with the Pan-African teams and being first point of contact for the emerging markets group
  • Key requirements

  • Bachelor’s degree with a postgraduate, preferably in Marketing, Media and Communication.
  • Minimum of five years’ relevant professional experience in Brand or Project Management within a broadcasting / media company or digital / creative agency, ideally gained with an international brand.
  • Solid eventing and media production experience.
  • Strong affinity with marketing through Digital / Social Media.
  • Proficient Microsoft office skills
  • Strong commercial acumen and budget management skills as well as ability to consolidate information to a succinct level
  • Ability to develop good working relationships internally and externally
  • Willingness to travel throughout Africa and International markets
  • Exceptional communication skills, the ability to adapt communication styles and high impact presentation skills
  • Ability to manage teams to measurable commercial success, encourage and support the production of exceptional creative content
  • First class track record of strategic and commercial development of market leading brands, in-depth understanding of advertising sales process including planning and traffic, as well as extensive experience in commercial modelling
  • Experience with advertising, distribution and sponsorship sales, experience of commercial development in Africa and International markets and ability to develop, evaluate and recommend business options and deal structures
  • High levels of organisation, with strong planning skills and the ability to prioritise a large workload according to changing business requirements.
  • Excellent project management skills and considerable experience in managing all aspects of large, complex marketing events projects.
  • Must be able to work under continual deadline constraints.
  • Line management experience necessary.
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