Brand Activation Executive (Medical)
StreSERT Services Limited
Ikeja, LA, ng
2d ago

Job Description

Our client who is a multinational pharmaceutical / nutraceutical manufacturing company is looking to hire an experienced Brand Activation Executive (Medical) for its business operations in Lagos.

Job Overview

As the medical brand activation executive, you will identify, map and classify potential health institutions (hospitals, pharmacies etc), establish contact and build relationships with key opinion leaders.

Key Job Responsibilities

Build relationships with key opinion leaders in health institutions to get their recommendation & build credibility

Product detailing / presentation : Visit health institutions eg hospitals, pharmacies etc to educate key opinion leaders and patients about product benefit

Sampling : Drive product trial and consideration through sampling in select health centers

Events : Increase brand awareness and credibility through medical events

Promotions : Conduct promotional activities and be responsible for promo materials.

Deliverables and Activities

Check product availability and visibility, handle consumer complain and collect consumer insight

Engage in one-on-one communication at various health institutions

Develop customized tactics that are aimed at engaging the various health institutions

Track and report on the performance of the various health centers on a regular and project basis and general marketing activity

Propose new areas / territories based on potential

Required Skills And Experience

Relevant work experience in BTL medical marketing and events

Excellent communicator in written and verbal form.

Able to facilitate training and workshops in various health centers

Qualifications

A bachelor's degree

1-2 years experience in medical brand activation related role

  • Marketing*
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