Our client who is a multinational pharmaceutical / nutraceutical manufacturing company is looking to hire an experienced Brand Activation Executive (Medical) for its business operations in Lagos.
As the medical brand activation executive, you will identify, map and classify potential health institutions (hospitals, pharmacies etc), establish contact and build relationships with key opinion leaders.
Key Job Responsibilities
Build relationships with key opinion leaders in health institutions to get their recommendation & build credibility
Product detailing / presentation : Visit health institutions eg hospitals, pharmacies etc to educate key opinion leaders and patients about product benefit
Sampling : Drive product trial and consideration through sampling in select health centers
Events : Increase brand awareness and credibility through medical events
Promotions : Conduct promotional activities and be responsible for promo materials.
Deliverables and Activities
Check product availability and visibility, handle consumer complain and collect consumer insight
Engage in one-on-one communication at various health institutions
Develop customized tactics that are aimed at engaging the various health institutions
Track and report on the performance of the various health centers on a regular and project basis and general marketing activity
Propose new areas / territories based on potential
Required Skills And Experience
Relevant work experience in BTL medical marketing and events
Excellent communicator in written and verbal form.
Able to facilitate training and workshops in various health centers
A bachelor's degree
1-2 years experience in medical brand activation related role