Head Of Marketing
Kuda Bank
Lagos, Nigeria
5d ago
source : Fuzu

Ideal candidate has

  • Previous marketing leadership experience in a challenger / disruptive fintech company and / or financial services (desirable but not mandatory)
  • Strong in both digital and off-line marketing : paid search, social media marketing, building brand online, press releases, radio spots, prints, and all marketing channels
  • Highly analytical, data-driven - a must and a top priority : unit economics, A / B testing, cohort analysis
  • Good understanding and a great interest in personal finance, challenger financial products and new entrants in the market, and the fintech space
  • Proven experience with marketing mobile apps is an advantage
  • A creative approach to marketing and a "growth-hacking" philosophy would be a strong advantage
  • Strong experience with content creation, and content marketing
  • Ability and willingness to be fully hands-on, but with the added responsibility of managing a team
  • Proven experience in successfully managing and launching new innovative products
  • Proven experience in leading, motivating and managing a team to deliver to deadlines - doesn't matter if it’s 2 or 10+ reports, but must be happy with the building and leading of a small but growing team
  • Strong analytical capabilities with finance, data and statistics, the ability to evaluate and interpret complex marketing data.
  • Benefits

  • Competitive annual leave entitlement
  • Pension
  • Private Medical Insurance
  • Life Assurance
  • Bespoke training options
  • Exposure to senior executives and knowledge experts.
  • Role Overview

  • We are looking for a results-driven Head of Marketing, and helps take things to another level! You will spearhead the marketing team, revise and execute the marketing strategy as you see fit.
  • This will include mentoring and developing the existing team, as well as building out the team as we continue to scale.
  • The successful candidate can certainly make the role their own, have a visible impact and reap both the professional and personal rewards that come with joining a rapidly growing scale up.
  • Designing Go-to-market strategies for new solutions, market areas and geographies
  • Cover the full marketing mix from the strategic business drivers, positioning, solution messaging and value propositions, through to tactical operations content, campaigns, demand generation, events and PR.
  • Working in partnership with the Head of Growth, the Head of Communications, Compliance and the Product team, this will be a great chance to collaborate and get involved to help build something special and potentially legendary.
  • Responsibilities

  • Marketing strategy and planning : design marketing strategy and operational plan for Kuda and each relevant product across all relevant channels based on deep understanding of the business, product, and relevant marketing strategies
  • Execution of marketing plan : own the execution of all marketing activities, including adjusting the plan as required, hands-on execution and working with internal and external teams
  • Content marketing and social media : work with various teams to produce high-quality content and distribute it effectively across all relevant channels
  • Targeted campaigns : Work closely with other stakeholders (internal and external) to design and execute effective events and campaigns for high-quality lead generation
  • Conferences and events : organize targeted events for existing and potential counter parties
  • Oversee the ongoing development of our key digital marketing assets
  • PR and media : Work with the Head of Communications to develop a communication plan and relationships with media, support the team in getting speaker invitations, targeted media coverage, etc
  • Evolving and optimising our activities based on the learnings to facilitate better results and outcomes in future projects and campaigns
  • Reporting & analytics : Work with the Data department and other relevant stakeholders to build a fact-base to be able to monitor and report results of all activities and make commercially sound recommendations
  • Supporting ad-hoc internal and external projects
  • Exposure to senior executives and knowledge experts
  • We are seeking someone with excellent communication skills who can interface directly with internal and external stakeholders in order to support, administer and enhance the systems and processes accordingly, and deliver successful results and campaigns that are memorable and positively directly impact the bottom line.
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