Head of Marketing
Lagos, Nigeria
2d ago

The Offer

  • Head the marketing function for a strongly-backed MedTech startup
  • Opportunity to build the brand locally & internationally
  • Attractive salary and benefits
  • The Job

    In this role, you will be crafting and executing the company's marketing, branding and communications strategy and be responsible for :

  • Setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Defining and managing the marketing & branding strategy to position the company as a top-of-mind healthcare company insurer
  • Executing the new customer acquisition strategy across all our businesses via an omnichannel strategy
  • Leading the planning and implementation of PR and initiatives related to supporting our branding strategy
  • Managing the communications with our customers, regulators and other stakeholders
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
  • Building and leading a team of in-house and outsourced talent to build the marketing campaigns you’re responsible for.
  • The Profile

  • You have at least 10 years in leading B2B Marketing Communications, Branding or Public Relations
  • You have strong media relationships and a proven track record of executing successful public relations campaigns.
  • You have experience managing and leading high-performing teams in building relevant content for PR / client communication / advertising campaigns
  • You possess strong data-driven decision-making skills and a result-oriented mindset to achieve ambitious goals
  • You demonstrate an understanding of budgets and business-planning
  • You pay strong attention to detail and deliver work that is of a high standard
  • You enjoy finding creative solutions to problems
  • The Employer

    Our client is a tech-driven health insurance company backed by leading Silicon Valley Venture Capitalists. Along with a web / mobile application, they have a chain of primary care clinics that are designed to provide gold-standard medical care to society.

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