Head the marketing function for a strongly-backed MedTech startup
Opportunity to build the brand locally & internationally
Attractive salary and benefits
In this role, you will be crafting and executing the company's marketing, branding and communications strategy and be responsible for :
Setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
Defining and managing the marketing & branding strategy to position the company as a top-of-mind healthcare company insurer
Executing the new customer acquisition strategy across all our businesses via an omnichannel strategy
Leading the planning and implementation of PR and initiatives related to supporting our branding strategy
Managing the communications with our customers, regulators and other stakeholders
Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
Building and leading a team of in-house and outsourced talent to build the marketing campaigns you’re responsible for.
You have at least 10 years in leading B2B Marketing Communications, Branding or Public Relations
You have strong media relationships and a proven track record of executing successful public relations campaigns.
You have experience managing and leading high-performing teams in building relevant content for PR / client communication / advertising campaigns
You possess strong data-driven decision-making skills and a result-oriented mindset to achieve ambitious goals
You demonstrate an understanding of budgets and business-planning
You pay strong attention to detail and deliver work that is of a high standard
You enjoy finding creative solutions to problems
Our client is a tech-driven health insurance company backed by leading Silicon Valley Venture Capitalists. Along with a web / mobile application, they have a chain of primary care clinics that are designed to provide gold-standard medical care to society.