Digital Marketing Assistant
Topmode Technology Limited
Lagos, Nigeria
6h ago
source : Fuzu

Job Overview

  • We are seeking an experienced and qualified candidate to join our Marketing team as a Digital Marketing Manager.
  • As a Digital Marketing Manager, you will be responsible to set up and manage the company's overall digital marketing strategies.
  • You will play a vital role in accomplishing our business objectives and goals. You should have demonstrable experience of working with major technologies and marketing channels.

  • If your experience and skills match our criteria for the role of Digital Marketing Manager, apply for this job now. We will love to meet you
  • Requirements

  • Bachelor’s Degree in Marketing, Information Technology or related field.
  • Proven 2+years of experience in Digital Marketing Manager,Digital Marketing Specialist or a similar role in the Marketing Department.
  • Working knowledge of leading and managing SEO / SEM campaigns.
  • Certification of Advanced Digital Media Marketing will be preferred.
  • Ability to identify target audiences and devising effective campaigns.
  • Working experience in optimizing landing pages and user funnels.
  • Familiar with website analytics tools like Crazy Egg, Mint, Matomo, etc.
  • Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.
  • Outstanding experience in setting up and optimizing Google Adwords campaigns.
  • Exceptional knowledge of content management and email marketing software.
  • Good understanding of social media and display advertising platforms.
  • Great interpersonal skills.
  • Exceptional oral and written communication skills.
  • Ability to work in a team or individually as and when required.
  • Ability to manage and handle multiple tasks.
  • Outstanding problem-solving skills.
  • Exceptional attention to detail.
  • Good time management abilities.
  • Strong decision-making skills.
  • Responsibilities

  • Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC) / Pay-Per-Performance (PPP), Search Engine Marketing (SEM) / Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
  • Build and maintain our social media presence.
  • Measure the overall ROI and KPIs of all digital marketing campaigns.
  • Identify current marketing trends and insights.
  • Optimize the costs and campaign performance based on these insights.
  • Develop creative digital marketing growth strategies.
  • Plan, execute and measure conversion tests to create strategic planning accordingly.
  • Work with internal teams to create landing pages and improve the consumer experience.
  • Use your analytical abilities to assess the experience of our audience over multiple channels.
  • Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
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