Brand Manager at the Coca
Coca Cola
Lagos, Lagos, ng
6d ago
source : Ecadoo

Ref Id R 20281 Position Overview The Franchise Brand Manager is responsible for leading the execution of key marketing projects affecting the market s or set of brands within Nigeria ultimately delivering positive volume amp brand love growth and to manage marketing and finance projects The 3 key expectations from a BM are as follows Lead Monthly Business Analysis Lead End 2 End Marketing Program amp Innovation Implementation Learn to Engage with Bottlers During Plan Implementation amp Tracking The Company rsquo s effort in building a strong consumer insight driven business growth model coupled with development of scalable programs amp tools for implementation by our Bottling partners is critical to our short and long term business success The BM will have to learn to develop and shape the relationship and strategic plan development with the Bottling partners The BM will be required to lead and manage marketing and finance projects and is expected to prepare and share with the line manager the performance plan career plan and development plan These plans will have to reflect the updates in Performance Enablement on a full year and monthly basis The key responsibility of the BM role is to lead the internal monthly analysis of performance of our brands in each market which will in turn be the basis to help the Marketing managers lead the conversations with the different stakeholders on short medium and long term strategies The monthly analysis will also help execute market brand programs collaboratively with the Bottler Marketing amp Operations teams to ensure implementing a strong path to consumer driven business growth The second responsibility of the BM role is to lead the end to end Marketing and Innovation project implementation in market This will require an in depth knowledge of our brands in terms of Brand Vision and Architecture Visual Identity System design principles the understanding and application of the Innovation process and Coke Works Project Management the management of a cross section of agencies from the material and strategies developed by the Central team A third key component of the BM role is to learn how to work the Bottler during the plan implementation The BM will need to work within the System to discuss align and execute activities with the Bottling partners To develop their knowledge of the Bottling System the BM will have to continuously do in trade and country visits to be able to share amp discuss on country specific points with the stakeholders Lastly the BM will be expected to follow set routines and document and track them via Zoom and other related tools Key Duties Responsibilities Lead Monthly Business Analysis Understand and extract K amp I data including using proxy data to connect the dots This will be done monthly with retail audit information and when required with BGS information The BM shall work on the weekly Zoom charts with supporting data from the above sources Analyze data and extract Insights to drive business performance connecting to key drivers on an lsquo as required rsquo basis Understand Social amp Digital metrics when required during campaigns Monitor and evaluate ongoing campaigns including setting and delivering performance metrics Monthly Updates Lead End 2 End Marketing amp Innovation Implementation Lead cross functional teams with the Innovation process and managing deliverables against timelines Apply Marketing Factory process to each project campaign Apply BVA VIS amp Design principles to each campaign and creative development Understand ldquo how to rdquo adapt amp develop implementation plans especially during the ABP process Day to day Agency Management Scope of Work Agency billing statements Project Management Gantt and Zoom Charts to be shared on a project based basis Zoom charts are to be updated on a weekly basis Understand ldquo how to rdquo Write Business amp Creative Briefs Monitor and evaluate Project Control Project DME on a weekly basis Learn To work with Bottlers During Plan Implementation Participate in In Market Trade Bottler Visits amp Consumer Research Activities with supporting in trade visits reports Work with Country Team amp Bottlers to ensure continuous alignment tracking and adjustment to programs during implementation Participate In Routines To Develop Inspire amp Align Country Team amp Bottler To Plans amp Projects Develop After Action Reviews capture learning and update in Coke works as post launch review documents Organization Impact Influence Primary Franchise Marketing Manager manager Franchise Commercial Team Advertising Agency Creative Directors and Account Managers Media Agency account manager Secondary General Manager two up manager BU Strategic Leaders Bottler Marketing Leader s by country amp bottler Bottler Operations Leader s by country amp bottler BU SMM rsquo s Purpose of Interactions Execution amp Implementation of Projects amp Programs ensuring key stakeholders have provided input and or guidance to efforts Obtain feedback in a collaborative way manner Capability of communicating concisely and to communicate complex topics in a simple manner to non insiders or experts Job Requirements Educational Requirements Minimum Bachelor s Degree Preferred Master rsquo s Degree preferably MBA or Master of Marketing Experience Minimum Years of Experience Entry level Role with 3 5 years within TCCC or Other Global FMCG company Cultural Diversity Ability to collaborate in an International Global cultural context is critical considering the diversity of the Business Unit Analysis Provide Execution Leadership and Analysis for their respective Market Area uncovering insights and solutions that encompass local needs problems Judgement and Decision Making Local Programs amp Initiatives based on recommendation agreement by Marketing Manager and Franchise Marketing Manager Market Specific DME based on recommendation agreement by Franchise Marketing Manager Travel Requirement 20 in Tier 1 2 cities 10 in Tier 3 4 cities Leadership Behaviors Drive Innovation Generate new or unique solutions and embrace new ideas that help sustain our business encompassing everything from continuous improvement to new product and package innovation Collaborate With System Customers and Other Stakeholders Develop and leverage relationships with stakeholders to approximately stretch and impact the System Company and Bottler Act Like An Owner Deliver results creating value for our Brands our System our customers and key stakeholders Inspire Others Inspire people to deliver our mission and 2020 Vision demonstrate passion for the business and give people a reason to believe anything is possible Develop Self and Others Develop self and support others development to achieve full potential Growth Behaviors Growth Mindset Demonstrates curiosity Welcomes failure as a learning opportunity Smart Risk Makes bold decisions recommendations Externally Focused Understands the upstream and downstream implications of his her work Tracks and shares external trends best practices or ideas Performance Driven and Accountable Has high performance standards Outperforms her his peers Fast Agile Removes barriers to move faster Experiments and adapts Thrives under pressure and fast pace Empowered Brings solutions instead of problems Challenges the status quo Has the courage to take an unpopular stance

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