The content specialist will guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define the content approach that will be appealing to desired target audiences, manage the content creation and publishing process.
To ensure success as a content specialist, you should be an expert storyteller, show a keen eye for detail and be highly creative.
You must also possess excellent knowledge of consumer and content trends.
Meeting with the agency and design teams to ideate and define content goals.
Researching content and consumer trends to ensure that content is relevant and appealing.
Developing content strategies to effectively reach the desired target audience and marketing goals.
Creating content for a variety of platforms including blogs, websites, print and social media.
Proofreading and editing content before publishing.
Ensuring that SEO and SMO strategies are effectively implemented.
Curating, creating, and reviewing content calendars and ensuring that the content remains consistent across all platforms.
Coordinating with the strategists to ensure the timely delivery of assignments.
Tracking consumer and content analytics and generating reports and presentations.
Keeping up to date with content trends, consumer preferences, and advancements in technology.
Consistency in quality
Financial targets communicated as required
A portfolio of published work.
Familiarity with content management systems such as WordPress
Excellent computer skills with MS Office and Google Suite.
Good knowledge of various content platforms such as social media, blogs, and print media.
Strong understanding of content practices such as SEO, SMO, and PPC.
Excellent written and verbal communication skills.
The ability to keep abreast of content and consumer trends and advancements in technology
SPECIFICATION / QUALIFICATION
Bachelor's / OND degree in literature, journalism, marketing, communications, or similar.
Active Corpers (NYSC) can also apply
A minimum of 0-1year experience in content creation, marketing, communications, or similar.