Senior Pay Per Click Specialist-Blueslip Limited
BlueSlip
Lagos
6d ago
source : BetaJob

Job Details

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  • Location : Lagos

    Employment Type : Full-time

    Job Description

  • Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Develop, execute and manage hyper-local, regional, and national Google Ads and paid social media campaigns that drive targeted site traffic, leads and sales
  • Perform keyword research and create SEM strategies based on stated business goals.
  • Create high-performance PPC ads and landing page copy that drives conversions.
  • Oversee daily implementation and management of paid search campaigns.
  • Monitor and adjust budgets according to client-directed budgets.
  • Effectively communicate insights and provide routine campaign performance reports.
  • Closely collaborate with the SEO / Content Marketing team to develop high-performance integrated marketing campaigns.
  • Develop, execute, optimize and report on cutting-edge Google PPC, Display, and Video Ads from conception to launch.
  • Provide ongoing actionable insights into campaign performance
  • Define, measure, and evaluate and relevant paid media KPIs.
  • Oversee and manage the overall paid media budget.
  • Conduct in-depth keyword and website research, ad grouping, and audience targeting.
  • Write engaging Ad Copy for Ads on a variety of platforms.
  • Analyse and Report on campaign performance of sales prospects.
  • Liaison with the Sales Department to prepare insightful recommendations for sales prospects.
  • Maintain knowledge of industry best practices and new technologies.
  • Requirements

  • Bachelor's Degree qualification.
  • 1 - 4 years Experience.
  • N70,000 / month.

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