Digital Marketer
Lekki, ng
5h ago

The Digital Marketer is responsiblefor developing, implementing and managing marketing campaigns that promote acompany and its products and / or services.

You will play a major role inenhancing brand awareness within the digital space as well as driving websitetraffic and acquiring leads and converting them to contact.

  • Planand execute all digital marketing, including marketing database, email, socialmedia and display advertising campaigns.
  • Design,build and maintain graphics, digital campaigns and social media presence.
  • Measureand report performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
  • Identifytrends and insights and optimize spend and performance based on the insights.
  • Brainstormnew and creative growth strategies.
  • Plan,execute, and measure experiments and conversion tests.
  • Collaboratewith internal teams to create landing pages and optimize user experience.
  • Utilizestrong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points.
  • Instrumentconversion points and optimize user funnels.
  • Collaboratewith agencies and other vendor partners.
  • Evaluateemerging technologies. Provide thought leadership and perspective for adoptionwhere appropriate.
  • o Business Knowledge

    o Knowledge of HTML, CSS, and JavaScript development and constraints

    o knowledge of website analytics and graphic designing tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends Photoshop, Adobe Illustrator, Corel draw).

    o Market knowledge

    o Knowledge of principles and methods for showing, promoting, and selling products or services

    o Knowledge of principles and processes for providing customer and personal service

    o Knowledge of the structure and content of the English language including the meaning and spelling of words


    o Customer service skills

    o Interpersonal communication skills

    o Time Management

    o Organized work ethic


    o Ability to analyze and critically assess problems

    o Ability to communicate effectively.

    o Team-working ability.

    o Ability to generate creative ideas.

    o Strong troubleshooting and analytical abilities.

    o Ability to create and deliver client presentations, especially power points and / or white papers

    o Ability to meet and / or exceed monthly and quarterly sales quotas

    o Analytical ability

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