Hotel Marketing Manager
ECLAT HR Consulting
Abuja, NG
6d ago
source : Mrjobsnaija

ECLAT HR Consulting's job vacancy, Career and Recruitment

Job title : Hotel Marketing Manager jobs in Abuja Job Location : Abuja Deadline : May 24, 2022

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  • Department : Administration

    Industry : Hospitality

    Salary : N200,000- N250,000

    Report To : General Manager

    Key Responsibilities

    We seek a sales / marketing manager who can deliver on the following :

    Sales Operations

  • Manages the development of a strategic account plan for the demand generators in the market.
  • Manages the property's reactive and proactive sales efforts.
  • Determines and develops marketing communication activities.
  • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
  • Reviews all relevant market relevant reports available, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
  • Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
  • Attends sales strategy meetings to provide input on weekly and overall sales strategy.
  • Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
  • Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
  • Serves as the sales contact for the General Manager, property leadership team.
  • Serves as the sales contact for customers; serves as the customer advocate.
  • Serves as hotel authority on sales processes and sales contracts.
  • Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing communications and other hotel departments as appropriate.
  • Participates in sales calls with members of the Sales and Marketing team to acquire new business and / or close on business.
  • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
  • Executes and supports company√ás Customer Service Standards.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
  • Participates in all hotel operation activities as business requires.
  • Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
  • Monitors the effective resolution of guest issues that arise because of the sales process by creating mechanisms to channel issues to property leadership and / or other appropriate stakeholders.
  • Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment to the company.
  • Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
  • Performs other duties, as assigned, to meet business needs.
  • Presents a daily, weekly, and monthly report of all sales activities.
  • Business Relationships

  • Develops strong partnerships with local organizations to further increase brand / product awareness.
  • Develops and manages internal key stakeholder relationships.
  • Develops strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events.
  • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program / event.
  • Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and their loyalty.
  • Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program / event.
  • Leading
  • Functions as the leader of the property's sales department.
  • Develops sales goals and strategies and verifies alignment with the brand business strategy.
  • Executes the sales strategy to meet individual booking goals for both self and staff.
  • Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
  • Verifies Sales team understands and is leveraging demand engines to full potential.
  • Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state, and federal regulations and / or union requirements.
  • Partners with Human Resources to attract, develop and retain the right people to support the strategic priorities of the market.
  • Creates effective structures, processes, jobs and performance management systems are in place.
  • Sets goals and expectations for direct reports using the Performance Evaluation Process, aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
  • Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
  • Maintains an active list of the competition's best salespeople and executes a recruitment and acquisition plan with HR.
  • Supports tools and training resources to educate sales associates on winning catering solutions.
  • Champions leadership development and workforce planning priorities by assessing, selecting, retaining, and developing diverse, high-calibre talent that can lead the organization today and strengthen the leadership bench for the future;
  • continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.

  • Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
  • Transfers functional knowledge and develops group sales skills of other discipline managers.
  • Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
  • Evaluates the property's participation in the various sales channels and develops strong working relationships to proactively position and market the property.
  • Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
  • Education and Work Experience :

    Required :

  • Bachelor's degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.
  • 4-year of successful working experience in relevant hotels in Abuja as top sales performer. Relevant leadership working experience in the service industry.
  • Hospitality is a plus.

    Preferred :

  • Demonstrated skills in supervising a team.
  • Local 5 Stars Hotel Sales Experience.
  • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
  • Job Requirements :

  • Excellent attention to detail, with the ability to maintain a high level of accuracy.
  • Exceptional interpersonal and communication skills, to enable professional interaction with clients and management.
  • Excellent attention to detail, with the ability to maintain a high level of accuracy.
  • A flexible, pro-active approach to work including the ability to prioritise and re-prioritise.
  • Manage work stress and take own initiative.
  • Excellent IT skills, including a working knowledge of presentation software packages, preferably Microsoft Office Word, Excel, and PowerPoint.
  • Customer service, selling, negotiating, and influencing, analysis and decision-making, and management skills.
  • Areas of knowledge : the business environment, product knowledge, and financial awareness.
  • Hospitality / Hotel / Restaurant jobs in Nigeria *Hospitality / Hotel / Restaurant jobs in Abuja *Hotel Marketing Manager in Abuja
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