Marketing and Communications Officer
Workforce Group
Lagos, Lagos, Nigeria
6d ago

Job SummaryThe Marketing & Communication Officer will be responsible for developing, implementing, and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.

He / She must have exceptional oral and written communication skills and can develop engaging high-quality content initiatives and ideas to drive and increase engagement.

Additionally,He / She should be a people person’ with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.

The marketing and communication manager’s role is diverse and interesting managing diverse activities, such as : Website management.

Social media management.Copywriting and content management.Data analytics.PR and corporate communications.Essential SkillsIntimate understanding of traditional and emerging marketing channelsExcellent communication skillsAbility to think creatively and innovativelyBudget-management skills and proficiencyProfessional judgment and discretion that comes from years of experience in the fieldAnalytical skills to forecast and identify latest trends technologies and marketing methodologiesAbility to use Google AnalyticsEvent planning and Strategic partnership engagementsRoles & Responsibility Oversee all marketing campaigns for their company Generating new business leads Implement strategy Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product management, sales, or customer support Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).

Find new marketing ideas and outreach opportunities to push brand image and products.Participate in social events, corporate events and workshopsResearching and analyzing market trends and competitors.

Managing the design and production of promotional materials, such as websites and brochures.Preparing and presenting quarterly and annual reports to senior management.

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.

Day-to-Day Duties Manage and coordinate marketing and creative vendorsLead market research efforts to uncover the viability of current effortsCollaborate with media organizations and advertising agenciesBrainstorm ideas for new campaignsCoordinate with the sales team to produce effective strategies to generate qualified leads Monitor current campaigns, meets deadlines and complete necessary tasksProficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.

g., Repeat attendance at events)Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential. Knowledge of Hootsuite or similar programs to manage online postings on different platforms.

Soft Skills Attention to detail and ability to multitaskSelf-driven and highly motivatedAbility to work independently and in a team environmentBe a self-starter, self-motivated and self-directed.

Proven to be detail oriented and be able to use many various resources.Must be able to multi-task and work with numerous projects and tools.

Excellent organizational skills to work independently and manage projects with many moving parts At least two years' experience as a marketing manager.

Superb leadership, communication, and collaboration abilities. Exceptional analytical and problem-solving skillsStrong time management and organizational abilities.

Core Requirements3-4 years’ experience in similar role, an Advertising Agency / FMCG industry (preferred)Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.

A degree in marketing, or related fields. Skillset Required : Written Communication Skill, Analytical And Problem-solving Skill, Content Management, Methodologies, Excel, people person

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