Sales and Marketing Manager
Workforce Group
Lagos, Lagos, Nigeria
6d ago

Job SummaryThe Sales & Marketing Manager is a management role and reports directly to the General Manager. A highly qualified professional who has the energy and commitment to develop and grow in a dynamic organization alongside passionate and dedicated colleagues is required to fill this position.

The Sales and Marketing Manager's responsibilities include generating unique sales plans, creating engaging advertisements and promotional literature, developing pricing strategies, and meeting marketing and sales objectives.

The Sales and Marketing Manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.

Key Responsibilities : Defining, understanding and creating long term strategies for market categories and segments.Develop and implement sales, distribution and channel strategy.

Forecasting and developing annual sales quotas for, categories, regions and territories; projecting expected sales volume and profit.

Maintains sales volumes, product mix and selling price by keeping current with customer business requirements, changing trends, economic indicators and competitors.

Initiate research on brands, consumers and market segments.Develop and defend brand identity and positioning.Lead in the formulation of pricing strategy to create a winning edge in the market.

Monitor and manage the performance of the brands.Brief advertising agency on media objectives and creative material development and production.

Coordinate project planning, implementation and appraisalImplement trade marketing strategyCreates weekly, monthly and quarterly sales goals / target for commercial team and keep C-level executives apprised of progress.

Manage full sales prism operations to employees.Qualifications and Skills : Bachelor’s Degree. 8+ years relevant work experience in Marketing, Sales or Commercial Lead rolesExperience in strategic selling, account management and business negotiations and excellent closing skills.

Strong analytical and finance knowledge, including understanding P&L levers.Proven ability to lead and develop high performing teams and best in class processes.

Ability to collaborate at the executive level on business unit planning and operationsKnowledge and understanding of current trends in digital space / social mediaExcellent presentation and report writing skills and executive presence.

Ability to work under pressure.Must have strong written and verbal skills : effectively communicates strategic messages to target audiences.

Ability to travel extensively.Honest and reliable with good moral values and behavior.

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