The Digital Marketing Officer’s role is to design, create, and deliver marketingprograms to support expansion and growth of the company's services and products.
This role requires an in depth knowledge of online advertising, social media and web development.
The Digital Marketing Officer’s should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Digital marketing officer will work with themarketing team and other supporting teams (such as brand department) to launch campaigns on time and on budget.
Duties and Responsibilities
Planning, development and execution of Company digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Advertising and displaying the Company’s products and services on the web
Managing online brand and product campaigns to raise brand awareness.
Creating and Maintaining the Company’s social media presence
Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and AdWords programs.
Presenting recommendations in the reporting line. Developing and coordinating multimedia packages.
Qualifications and Experience
Bachelor’s Degree in Mass Communication or related field.
3 years of experience in digital marketing.
Deep understanding of digital marketing, social media and digital production.
Good experience delivering effective and innovative digital campaigns.
Goodexperience delivering a variety of digital assets, including rich media online ads, microsites,and social media applications.
Experience managing successful social media campaigns, and a solid understanding of socialmarketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze andinterpret data.
Must be able to work under constant deadline pressure and manage multiple projects acrossmultiple lines of business.
Strong management skills, excellent oral and written communication skills
Not more than 35 years old