Regional Marketing Manager
Airtel Nigeria
5d ago
source : BetaJob

Job Details

Job Title : Regional Marketing Manager

Job Purpose

Responsible for driving all elements of commercial operations and implementing the customer service strategy for delivering revenue numbers at regional level.

Key Accountabilities

Drive the implementation of commercial strategy for the regions to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with the Regional Operations Director, Central Brands Team & Regional commercial team.

Develop and lead the regional commercial activities and policies

Review market research to determine opportunities that exist and ways to capitalize on them

Drive acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of customers.

Prevent churn of existing customer base

Design and control implementation of optimization strategy in the Region in conjunction with Head Quarters Team to ensure alignment.

Driving the Regional trade marketing strategy and implementation plans to drive effective brand communication at the point of sale in the key retail trade channels as well as company owned stores.

Product and services communication

Campaign and promotions Communications

In-store brand communications for Airtel stores

Develop and drive the strategies that will stimulate incremental minutes of use for customers on the network at regional level.

Design and control implementation of optimization strategy in the Region in conjunction with Head Quarters Team to ensure alignment.

Identify and improve process that will ensure Revenue growth by retaining High Average Revenue per Unit customers.

Analyze, recommend and enable changes in Acquisition policies and procedures with Regional Directors. Review and drive Collection Strategy to Optimize internal process and cost optimization

Institute the process and evaluation of Monitoring health of acquisitions.

Plan and implement a robust complaint management system that ensures Timely resolution of queries at showrooms

Analyze customer complaints process wise and design action plans for process improvement, partner and influence the respective process owner for change

Work with Head Office and other cross-functional teams for process changes and other initiatives for enhancing customer experience in the zone.

Control Bad Debts

Ensure optimal spend vis-à-vis budget and monitor performance against plan

To ensure the functions objectives are delivered through a highly motivated and engaged team. Giving regular feedback and reviews to each team member as this plays a critical role in ensuring employees are engaged and deliver results, leading to lower attrition of people hence protecting talent.

Develop a bench strength of future leaders through coaching, mentoring and guidance.

Qualifications, Skills & Knowledge

Bachelor's Degree in Marketing and Management or like discipline

An MBA with focus on Marketing

Certifications or additional qualifications in Advertising, Business Administration, communications and management will be an added advantage

At least 12 years working experience with 7 years or more in a senior management role in FMCG industry and at least 5 years in Telecoms Marketing

Strong People skills- Building Collaborative Relationships and Empowering and Developing people

Risk-taking appetite

Business and Commercial acumen

Excellent understanding of corporate governance standards

Should thrive in challenging situations

Ability to network with global players

Strong analytical skills and problem-solving skills

Entrepreneurial Ability.

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