Digital Channel Specialist
Arnergy Solar Limited
lagos, NG
5d ago
source : Mrjobsnaija

Arnergy Solar Limited's job vacancy, Career and Recruitment

Job title : Digital Channel Specialist jobs in Lagos Job Location : Lagos Deadline : December 11, 2021

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  • Location : Ilupeju, Lagos

    Industry : Engineering

    Job Description

  • Come join Arnergy Ûªs Marketing team and help improve distributed energy reliability to businesses and homes in Nigeria.
  • As our Digital Channel Specialist and a key member of the Marketing team, you will be responsible for managing the social media platforms, blog, long-form opinion pieces, scripts, creating digital ads, On-page & Off-page SEO, managing digital marketing ads accounts, and related marketing materials.
  • We are looking for an experienced SEO and Digital Marketer (SEM / SEO / PPC expert) with 4+ years of professional experience sourcing, researching trending topics, and working closely with the other members of the marketing team to brainstorm, create concepts, and develop messaging.
  • You Ûªll focus on :

  • Developing, implementing, and managing our social media strategy and promotions
  • Developing and managing social media content calendars and accounts.
  • Creating digital ads and social media promotions.
  • Measuring the success of every social media and digital campaign and sharing reports
  • Staying up to date with the latest social media and digital best practices, trends, and technologies.
  • Responding to enquiries or complaints on all social platforms
  • Working with other members of the team to ensure content is informative and appealing.
  • Creatively coming up with copies that tie the brand offering with international calendar days
  • Monitoring SEO and user engagement and optimizing the content accordingly.
  • Creating activities for the organisation's website and managing all companies digital channels
  • Creating a content marketing calendar to ensure regular content on social media throughout the year.
  • Writing entertaining and informative search engine optimised copy and advertising copies.
  • Write compelling and high-quality website content, including blog posts, meta tags, and page descriptions
  • Update content and website links for maximum optimization and search engine rankings
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Developing creative, informative scripts and storyboards (audio & video) that promotes the brand and the products
  • Setting target keywords alongside the marketing manager and base articles around them.
  • Keeping up to date with industry best practices and monitoring content activities of competitor websites / social pages.
  • Assisting the team and other units with ad-hoc copywriting when the need arises.
  • Repurposing content for different mediums including social media and video.
  • Tracking conversion rates for content developed and published on all platforms, then making adjustments where necessary.
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing team to manage SEO strategy
  • Develop and implement link building strategy
  • Work with marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Fully understand the operations of the Product, Content, and Marketing strategy in order to determine the key drivers of performance.
  • Preparing digital and offline marketing campaigns across channels with the objective to create brand awareness, top-of-mind brand recall, and customer acquisition.
  • Managing digital budgets, and efficient coordination of marketing campaigns.
  • Coordinating marketing campaigns with promotional activities. Ensure the campaigns are in line with the objectives, making tweaks and optimizations as they progress.
  • Implement Retention Plans through E-mail, SMS, and other relevant channels.
  • Assist in designing and building campaign mailers, SMS, Inbox, Email and Push Notifications
  • Requirement and Skills

    You Ûªll be a good fit for this role if you have / are :

  • A University Degree in Marketing, Mass Communication, IT, English, Digital Marketing, Journalism, Linguistics, or Business-related Degree.
  • Previous experience working as a content executive, SEO specialist, digital marketing executive, copywriter in an agency would be an advantage.
  • Minimum of 4 years of professional experience in planning and implementing successful SEO / SEM strategies and internet ranking for web content.
  • Deep familiarity with popular social media platforms : YouTube, Facebook, Twitter, Instagram, LinkedIn, Tik Tok etc.
  • A thorough understanding of social media management and strategy and excellent knowledge of social media marketing tools
  • Highly creative and imaginative with strong research skills
  • Knowledge of how best to position content, regardless of the platform
  • Working knowledge of WordPress and other content management systems to optimize blog content, and execute SEO (on-page and off-page) strategies to drive online traffic to the company website.
  • Creative and passionate about writing with an organised and time-sensitive approach to your work.
  • The ability to produce creative write-ups (sometimes witty) and jump on online trends with very creative copies within tight deadlines is essential.
  • Highly articulate with an excellent command of written and spoken English.
  • Creative-minded with an ability to conceive interesting ideas for new content.
  • Excellent storytelling skills with a digital-trained background.
  • An excellent communicator, organized, and a great team player.
  • An attribute of grit, compliance-oriented, and good interpersonal skills
  • Understanding of search engine algorithms and ranking methods
  • Experienced with SEO industry programs and digital tools, such as Google Ads, Analytics, Keyword Planner, or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Understand Corporate branding, strategy, and communication
  • Be responsible for setting up the process and maintaining Google / FB / DSP ads accounts.
  • Build and launch advertising campaigns. Launch variations of ads to determine the best performing through A B testing and continuously monitor results and improve ads.
  • Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
  • Evaluate analytics to ensure ROI goals are met for every campaign.
  • Identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Analyze data to provide insights and recommendations on campaign performance.
  • Develop and recommend revisions on content initiatives, website content and implement relevant SEO keywords on website content to maximize relevant organic growth.
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Any other task assigned.
  • We Ûªd also like to see :

  • An excellent communicator, and a great team player.
  • Flexibility and comfort working in a fast-paced, changing environment
  • An attribute of grit
  • A team player with an eagerness to learn, adapt & work under pressure
  • Compliance oriented, good interpersonal skills
  • Excellent time management, task prioritizing, and ability to multi-task
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Flexibility and comfort working in a fast-paced, changing environment.
  • Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Digital Channel Specialist in Lagos
  • How to Apply for this Offer

    Interested and qualified candidates should send their CV to : recruitment using the Job Title as the subject of the mail.

    Note : In a situation where there are two qualified persons, a female or a candidate from a ÛÏminority Û group will be considered Ûª.

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