Demand Generation Manager - Small Business Sales/SME
Snaphunt
Lagos, Nigeria
4d ago

The Offer

  • Attractive Salary & Benefits
  • Opportunity to make a positive impact
  • Fantastic work culture
  • The Job

    Role & Responsibilities :

  • Develop and manage short- and long-term demand generation campaign plans to drive leads and the sales pipeline
  • Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping
  • Work closely with Sales in all global markets to align revenue and product goals to campaigns
  • Create a marketing / sales funnel as a joint initiative to promote collaboration and increase engagement internally
  • Work closely with Brand & Buzz and Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
  • Lead A / B testing strategies and execution across all channels
  • Monitor and optimize campaigns and programs
  • Know Reliance’s brand and the product line inside and out
  • Work with Field Marketing to promote and leverage centralized assets
  • Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals
  • Identify new trends and tactics to encourage business growth
  • Assure buy-in and budget support from senior leadership and stakeholders
  • Be a subject matter expert in Reliance Health’s product line
  • Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement
  • Deliver performance reports to leadership, other markets, and departments
  • Key competencies :

  • Minimum 4 years of experience working in a similar role and / or industry
  • Bachelor’s degree in marketing, business, or a related discipline preferred
  • Experience working in a high-tech environment
  • Excellent attention to detail and an intuitive eye for client needs beyond the obvious
  • Hands-on approach with integrated campaign development and execution
  • Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline
  • Experience working with CRM tools is a big plus
  • Exceptional writing skills to develop creative and effective campaign messaging / positioning
  • Ability to collaborate with cross-functional team members at all levels
  • Ability to collect and interpret both qualitative and quantitative feedback
  • Creative problem-solving skills
  • Adaptable and willing to learn new techniques
  • Strong communication skills
  • The Employer

    We are hiring for a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities.

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