Senior Marketing Manager
Fadac Resources and Services
Lagos, LA, ng
1h ago
  • Our client is a well-known Quick Service Restaurant withbranches all over Nigeria, in need of a Senior MarketingManager who will lead all our client'
  • s marketing activities from social mediaand digital campaigns to advertising and creative projects.

    Responsibilities

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Develop plans to help establish brands, allocating resources to different projects and setting short and long-term goals, Set, monitor and report on team goals.
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
  • Requirements

  • Minimum BSc or MSc in Marketing or relevant field
  • 7 years of experience as Head of Marketing or VP Marketing In a QSR / FMCG
  • Ability to articulate ROI projects
  • Experience running successful marketing campaigns for a Multinational Brand
  • Solid knowledge of web analytics and Google Adwords
  • Experience in project Management
  • Leadership skills with the ability to set and prioritize goals
  • Apply
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