Digital Marketer - Showgear Limited
Showgear Limited
Lagos
2d ago
source : BetaJob

Role Description

The Digital Marketer will monitor our social media initiatives and implement successful marketing practices.

He / she should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization for online content.

They should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.

He / she will develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What You will Do

Create and upload copy and images for the organization’s website

Write and dispatch email marketing campaigns

Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

Assist with designing website banners and web visuals

Communicate with clients, affiliate networks and affiliate partners

Conduct keyword research and web statistics reporting

Contribute to social media engagement and brand awareness campaigns

Use web analytics software to monitor the performance of client websites and make recommendations for improvement

Contribute to company and industry blogs and manage e-communications

Assist with paid media, including liaising with digital advertising agencies

Develop and integrate content marketing strategies

Keep up to date with current digital trends

Manage the contact database and assist with lead generation activities

Negotiate with media suppliers to achieve the best price for clients.

Knowledge / Experience

B.Sc / HND with a minimum of 2 years experience.

Demonstrable experience using SEO / SEM, marketing database, email, social media and / or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (google analytics, etc)

Working knowledge of ad serving tools

Working knowledge of HTML, CSS and JavaScript development and constraints

Strong analytical skills and data driven thinking

Up to date with the latest trends and best practices in online marketing and measurement.

Competencies : Video Marketing

Persuasiveness

Search Engine Optimization and Search Engine Marketing

Basic design Skills

Social Media Marketing.

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