The Digital Marketer will monitor our social media initiatives and implement successful marketing practices.
He / she should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization for online content.
They should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
He / she will develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
What You will Do
Create and upload copy and images for the organization’s website
Write and dispatch email marketing campaigns
Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Assist with designing website banners and web visuals
Communicate with clients, affiliate networks and affiliate partners
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Contribute to company and industry blogs and manage e-communications
Assist with paid media, including liaising with digital advertising agencies
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Manage the contact database and assist with lead generation activities
Negotiate with media suppliers to achieve the best price for clients.
Knowledge / Experience
B.Sc / HND with a minimum of 2 years experience.
Demonstrable experience using SEO / SEM, marketing database, email, social media and / or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (google analytics, etc)
Working knowledge of ad serving tools
Strong analytical skills and data driven thinking
Up to date with the latest trends and best practices in online marketing and measurement.
Competencies : Video Marketing
Search Engine Optimization and Search Engine Marketing
Basic design Skills
Social Media Marketing.