To develop and Implement effective business strategies and programs that will guaranty steady return on investment.
To constantly evaluate and improve operations and financial performance
To set departmental goals in terms of revenue generation for your staff to run with.
Responsible for generating original ideas, and to think creatively about how to communicate them.
Knowledge of the industry market, different radio stations and programme styles and audience demographics.
Must take a lead role in sourcing lucrative sponsorship deals for station programmes and maintaining such sponsorship.
Ensure that all programmes are vetted to comply with NBC rules and regulations to achieve zero infraction / penalty.
Qualifications, Experience and Attributes
Bachelor's degree in Business Administration, Economics or any Social Sciences from a reputable institution
MBA would be an added advantage.
Minimum of 15 years post graduation consolidated experience in a well established radio / television broadcasting station.
Must be an administrator, have passion for marketing and must have good relationship with Media Agencies.
Must understand the terrain of the southwest region very well
Team Player with good understanding of Radio Programming for a dynamic audience,
Must show keen interest in Digital and social media mechanism as well as the place of Ratings.