Social Media Manager - Firmgate & Associates
Firmgate And Associates Limited
Lagos
1d ago
source : BetaJob

Job Description

  • We are in need of a Digital Marketing Specialist to work in a supportive environment with a good work-life balance.
  • In addition, to opportunities for growth and development so that employees can continually develop their competencies, skills, and talents, and pursue advancement opportunities.
  • Core Responsibilities

  • Planning and executing all digital marketing projects, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Respond to inquiries from customers, and interested parties in our services.
  • Track OKR, KPI and other metrics to determine performance
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Requirements

  • Bachelor's Degree required. Fluent English in speaking and writing is required.
  • Proven working experience in digital marketing and demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools and experience in setting up and optimizing Google Adwords, facebook, Instagram, twitter, campaigns
  • Working knowledge of, Wordpress,а HTML, CSS, and Graphic Design. Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
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