Digital Marketing Specialist at Lendigo
Lagos, Lagos, Nigeria
4d ago

and Duties :

  • Work closely with the portfolio managers in building a huge database of prospective customers and nurturing those leads into active customers via organic and paid digital marketing campaigns.
  • Design the customer marketing funnels and journey maps viz-a-viz analyzing their personas and behaviors over a set period in order to make marketing decisions.
  • Plan and execute all web, SEO / SEM marketing strategies, email, social media and display advertising campaigns for both B2B and B2C customers.
  • Monitor SEO and web traffic metrics on the website through data driven analysis and decisions
  • Manage and generate Lendigo’s content : articles, pictures, videos, infographics, etc following the strategy of the group
  • Strong knowledge of working with the AARRR Sales Metrics Diagram (Acquisition Activation Retention Referral Revenue)
  • Bring traditional and creative ideas on how to grow the sale metrics / KPIs (Key Performance Indicators).
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights.
  • Work closely with the tech team in designing, implementing and optimizing the digital product process flows that reduces drop out rates on the company’s platforms whilst improving overall customer conversions.
  • Share with the company’s management competitor analysis (acquisition strategies, pricing changes, strategic partnerships, new product types & features)
  • Your Profile :

  • At least 3 years of combined experience working in content & digital marketing
  • In-depth knowledge of online marketing tools and experience in using various SEO tools (Ahrefs, Moz, UberSuggestetc)
  • Proficiency in designing B2B & B2C digital marketing campaigns via social media, Google AdWords and email campaigns.
  • As a social media expert, you know how to embody a brand on all social media platforms (Facebook, Twitter, Instagram, Youtube)
  • Ability to create engaging written, pictorial & video content
  • Analytical mindset and problem-solving skills are a must.
  • Strong technical SEO skills, excellent writing skills in English, organizational skills and attention to details
  • Experience in designing, measuring and analyzing campaign results & metrics (ROI, LTV, CAC, CTR, Lead Conversion Rates, etc).
  • Strong belief in getting things done - It is important to have drive, ownership and execution.
  • Benefits and perks

  • Coaching opportunities and learning Financial Technology from the best
  • Join a young, passionate, hungry, and growing team of entrepreneurs & facilitators
  • Regular get-togethers like team events, etc.
  • Flexible working hours and offsite work arrangements
  • Pension, life, and health insurance schemes
  • High degree of autonomy, flat hierarchy, open communication, and get shit done attitude
  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    Why you found our job opening on the Seedstars’ website

    Seedstars is one of Lendigo’s earlier investors. It’s a global investment holding with headquarters in Switzerland and a presence in 80+ emerging markets, which invests in early-stage tech across emerging markets.

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