Head of Marketing
Proten International Limited
Lagos, Nigeria
6d ago

Job Description

Reporting to the Founder’s office, this position holder will head the Marketing team in building a solid end-to-end marketing strategy and ensuring revenue growth for the company across all marketing channels.

What you’ll do

  • Own and manage the marketing planning process, day-to-day marketing deliverables & deadlines.
  • Develop and execute overall marketing strategies including but not limited to; performance analysis, ROI, competitive analysis and build a clear plan to drive growth in key business areas.
  • Manage and continue to build the growth / marketing team.
  • Direct Market Research in accordance with the latest market / consumer trends, develop a marketing plan, and oversee its day-to-day implementation.
  • Develop a product marketing strategy that will help attract and retain customers in a competitive market.
  • Keep up to date on marketing trends, continually innovating and developing methods and strategies for Prospa in the FinTech space.
  • Ensure that marketing operations, branding, and communications are unified and reflect the business tone of voice.
  • Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
  • Establish and improve the position of our products within the market.
  • Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset and build a data-driven culture in the marketing team.
  • Develop and implement strategic development for all marketing activities and manage all marketing channels.
  • Manage and build a customer CRM / leads database.
  • Build relationships and coordinate with external partners and agencies.
  • What you’ll need

  • 8+ years of marketing experience; with 5+ years experience leading a marketing team.
  • A bachelor’s degree from a reputable educational institution (a degree in a marketing discipline is preferred)
  • Proven experience working in a fintech start-up or banking & finance environment
  • Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.
  • Ability to fully understand our product and our target audience.
  • Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
  • Additional Information

  • Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
  • Excellent communication and creative problem solving skills.
  • Ability to multitask, be proactive and prioritize tasks as needed.
  • High performance and growth mindset at the forefront of everything you do.
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