Digital Marketer
Fohow Group Co. Limited
Lagos, Nigeria
4d ago
source : Fuzu

Job Summary

  • A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns.s
  • r Their duties include performing market research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns.

    Requirements

    Educational qualification :

    Responsibilities

  • Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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