job Title : Marketing Officer
Location : Lagos
Brand Strategy :
Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.
Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Brand Awareness :
To develop and manage all digital marketing strategies and campaigns in line with the schools’ vision
To design and build a strong social media presence
To develop and design contents for email marketing and social media platforms in line with educational trends and schools’ values
To monitor, measure and report performances of all digital marketing campaigns and assess against goals (ROI and KPIs)
To work with the marketing team in sending leads for conversion to potential student recruitment
To promote and create online awareness of all school events and activities
To develop and design surveys to test brand awareness from time to time
Brand Integrity :
Develop strategies and marketing campaigns across print, broadcast and online platforms to ensure that the school’s brand promise to meet customers’ expectations and to build the credibility of brands
Supervise advertisement design and other forms of marketing resources to maintain consistency in branding by following the school’s brand manual
Ensuring all output’ from the brand is consistent. e.g. Marketing resources like brochures, website, videos, event stalls, and e-mail marketing campaigns.
Content Creation :
To regularly produce various content types, including email and social media posts
Actively manage and promote our website / social media handles and pitch articles to relevant third-party platforms
To edit content produced by other members of the team
To analyze content marketing metrics and makes changes as needed
To collaborate with other departments to create innovative content idea
The Qualities and Key Skills Required
Experience of a similar role in another educational establishment will be a distinct advantage but it will be just as important for a candidate to demonstrate commitment to the School and the potential to develop and learn.
In-depth understanding and appreciation of the principles and practices of marketing / branding management
Excellent written and verbal communication skills
Able to interact well with people at all levels
Management and motivation of others
HND or B.Sc with at least 2 years working experience
Recognised marketing qualification will be an added adavantage