Marketing Officer at Masters Ville School
Masters Ville School
2d ago
source : BetaJob

Job Details

job Title : Marketing Officer

Location : Lagos

Main Responsibilities

Brand Strategy :

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
  • Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.
  • Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.

  • Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Brand Awareness :

  • To develop and manage all digital marketing strategies and campaigns in line with the schools’ vision
  • To design and build a strong social media presence
  • To develop and design contents for email marketing and social media platforms in line with educational trends and schools’ values
  • To monitor, measure and report performances of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • To work with the marketing team in sending leads for conversion to potential student recruitment
  • To promote and create online awareness of all school events and activities
  • To develop and design surveys to test brand awareness from time to time
  • Brand Integrity :

  • Develop strategies and marketing campaigns across print, broadcast and online platforms to ensure that the school’s brand promise to meet customers’ expectations and to build the credibility of brands
  • Supervise advertisement design and other forms of marketing resources to maintain consistency in branding by following the school’s brand manual
  • Ensuring all output’ from the brand is consistent. e.g. Marketing resources like brochures, website, videos, event stalls, and e-mail marketing campaigns.
  • Content Creation :

  • To regularly produce various content types, including email and social media posts
  • Actively manage and promote our website / social media handles and pitch articles to relevant third-party platforms
  • To edit content produced by other members of the team
  • To analyze content marketing metrics and makes changes as needed
  • To collaborate with other departments to create innovative content idea
  • The Qualities and Key Skills Required

  • Experience of a similar role in another educational establishment will be a distinct advantage but it will be just as important for a candidate to demonstrate commitment to the School and the potential to develop and learn.
  • In-depth understanding and appreciation of the principles and practices of marketing / branding management
  • Excellent written and verbal communication skills
  • Able to interact well with people at all levels
  • Management and motivation of others
  • Media management
  • Website management
  • Market research
  • Qualifications

  • HND or B.Sc with at least 2 years working experience
  • Recognised marketing qualification will be an added adavantage
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