1. Listening to customer needs
To establish a marketing strategy, it’s necessary to get closer to the clients and listen in order to find out what their needs are.
It’s a marketing department task, to plan the necessary means for receiving customer feedback :
Company internal channels : Create surveys or capture information of the sales team and customer support (departments closest to the customer) that may be relevant to enhancing or redirecting the marketing strategies in the future.
Channels outside the company : Perform searches and create actions in social networks that help to better understand the needs of users, in order to convert them into customers.
2. Track trends and monitor competition
Similar to the previous point, it’s important to know the position of the company regarding the market and the competition.
That's why from marketing, you must watch the competition to learn what they do best or to identify their mistakes in order to avoid falling into them.
3. Work and brand values
Conceptually, a brand is a representation of the feelings that the products, services and company shares show. The marketing department is responsible for creating and disseminating images, messages and ideas that best communicate the brand values.
Additionally, you must ensure that all company departments convey these messages in a consistent and unified way.
4. Searching for (and helpful) marketing' tools
Been updated in all what concerns the marketing field is a must. That's why as marketers we should be conscious about the trends, strategies and digital tools that arise by the time.
Nowadays there are three types of marketing tools that must have a presence in every marketing department :
Rosebud is a recruitment agency that helps it’s client find the best candidate for a particular position.