Social Media Manager - West Africa
Edge Recruiter Nigeria Ltd.
Lagos, NG
3d ago

Our client is a leading aggregator and distributor of music across Africa. They are currently expanding operations and looking to hire a Social Media Manager - West Africa .

Overview : As a Social Media Manager you will be responsible for developing and implementing the company's Social Media strategy in order to increase the company's online presence and improve our marketing and sales efforts.

The ideal candidate will be required to have experience managing various social media platforms such as Facebook, Twitter, Tiktok, Instagram etc. Responsibilities

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Requirements

  • Must have at least a BSc degree in Marketing or relevant field
  • Must have at least 4 years of experience as a Social Media Specialist or similar role
  • Must be a Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
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