Our client is an educational solutions company that offer teaching and learning experiences to educators, students and parents across Africa, through innovative software and technology.
They provide the most effective, affordable and innovative solutions to revolutionize education in Africa, helping to strengthen the next generation of leaders.
Their mission is to transform education using technology. They currently have an opening for Online Marketing Specialist (Abuja & Lagos) .
The role involves guerrilla-type of marketing, content development and engaging people online.
Ideal candidate :
It is a slow patient job but essentially, you are putting out a huge number of fishing lines in the sea trying to catch fish.
Direct traffic to an e-learning course or topic.
It requires the exactness of an engineer, but the narrative and communication strengths of a journalist.
Key Skills :
Attention to detail
Previous online marketing experience ideally from the same or similar industry.
A minimum of three up to four years of experience in online marketing.
Bachelor / Master degree in Marketing, Media, Communication or related.
Google Adwords and Analytics Certifications are a plus.
Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads, etc.
Strong analytical skills a must.
Ability to work independently as well as in a team.
Proactive attitude and excellent project management skills.