Country Marketing Manager
Lagos, Nigeria
6d ago
source : Fuzu


BetPawa is a well-respected and trusted online sports betting provider licensed in Kenya, Nigeria, Uganda, Zambia, Ghana, Tanzania, Cameroon, DRC Congo, Malawi, and Rwanda.

The service has been focused on each local market in Africa with easy mobile money payment methods and simple to understand mobile betting interface.

As a result, betPawa is proud to support over 1,7 million active monthly players who appreciate and value our focus and mission of making betting friendly.

Description of the role

Our environment is fast-paced, and ever-changing, and will suit someone who has the ability to adapt and think on their feet.

In return, you will have the opportunity to work alongside a group of dedicated and smart individuals collaborating to achieve the same goal.

There is an entrepreneurial spirit at betPawa coupled with a modern and professional working culture.

The role of the Country Marketing Manager within betPawa is to create impactful marketing activities within your market, grow our user base and create brand loyalty and build a strong relationship with key partners and players in the gaming and sports industry.

The Country Marketing Manager will report to his region's Regional Marketing Manager. The Country Marketing Manager will have a Marketing Coordinator reporting to him / her.

Key Competencies

Excellent understanding of strategy, concepts and frameworks and ability to produce

marketing plans for marketing channels that align with the core marketing strategy

Ability to present the brand with confidence and the ability to tolerate high-pressure situations

Strong Leadership and communication skills

Adaptability and creativity when creating goal-driven marketing plans

Strong ownership, proven record of owning and delivering on goals, unsupervised


Drive customer acquisition and retention

Deliver campaigns performance and ROI

Strategic planning of market activities, m arketing budget planning, and management

Key responsibilities :

Produce local marketing plans for campaigns and activities that align with your country’s marketing goals. Lead on our marketing activities to grow users within your market

Ensure compliance with all local advertising guidelines

Be the local spokesperson for the brand with the governing body

Manage partnerships and suppliers to deliver value

Budget planning, analysis, and bringing in data-driven learnings

Local Marketing Strategy & Planning & Execution

Planning and executing marketing campaigns within your market

Proposing and managing Sponsorship deals and CSR initiatives

Ensure that all tracking requirements are in place for a campaign where possible

Relationship Management

Present and manage partnerships that match brand and product

Manage relationships with any influencers or important Winners used in marketing

Manage relationship with the Gaming Board and country partner

Manage engagement and output with local agencies used for campaigns


Manage and report on country marketing budget, driving value and ROI

Understand and manage Gaming Board regulations and approvals

Team management

Manage Country Coordinator and work hand-in-hand to deliver

Manage agency relationships and performance wherever relevant

Support the rest of the Marketing team in collating and interpreting the campaign

results and make recommendations for improvements.

Preferred qualifications and experience

Minimum 5 years of experience working in a similar role

Degree in Marketing or equivalent

Project Management skills

Relationship and stakeholder management experience

Excellent English language skills

Computer skills such as Google Suite, analytics, and project management tools

Beneficial : You have a passion for football and / or sports betting

Beneficial; Local languages such as Hausa, Yoruba

Our offer :

Competitive salary (depending on experience)

Freedom to work remotely or from one of our offices

Equipment tailored to your needs

Work with a multi-cultural and like-minded creative individual

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