BetPawa is a well-respected and trusted online sports betting provider licensed in Kenya, Nigeria, Uganda, Zambia, Ghana, Tanzania, Cameroon, DRC Congo, Malawi, and Rwanda.
The service has been focused on each local market in Africa with easy mobile money payment methods and simple to understand mobile betting interface.
As a result, betPawa is proud to support over 1,7 million active monthly players who appreciate and value our focus and mission of making betting friendly.
Description of the role
Our environment is fast-paced, and ever-changing, and will suit someone who has the ability to adapt and think on their feet.
In return, you will have the opportunity to work alongside a group of dedicated and smart individuals collaborating to achieve the same goal.
There is an entrepreneurial spirit at betPawa coupled with a modern and professional working culture.
The role of the Country Marketing Manager within betPawa is to create impactful marketing activities within your market, grow our user base and create brand loyalty and build a strong relationship with key partners and players in the gaming and sports industry.
The Country Marketing Manager will report to his region's Regional Marketing Manager. The Country Marketing Manager will have a Marketing Coordinator reporting to him / her.
Excellent understanding of strategy, concepts and frameworks and ability to produce
marketing plans for marketing channels that align with the core marketing strategy
Ability to present the brand with confidence and the ability to tolerate high-pressure situations
Strong Leadership and communication skills
Adaptability and creativity when creating goal-driven marketing plans
Strong ownership, proven record of owning and delivering on goals, unsupervised
Drive customer acquisition and retention
Deliver campaigns performance and ROI
Strategic planning of market activities, m arketing budget planning, and management
Key responsibilities :
Produce local marketing plans for campaigns and activities that align with your country’s marketing goals. Lead on our marketing activities to grow users within your market
Ensure compliance with all local advertising guidelines
Be the local spokesperson for the brand with the governing body
Manage partnerships and suppliers to deliver value
Budget planning, analysis, and bringing in data-driven learnings
Local Marketing Strategy & Planning & Execution
Planning and executing marketing campaigns within your market
Proposing and managing Sponsorship deals and CSR initiatives
Ensure that all tracking requirements are in place for a campaign where possible
Present and manage partnerships that match brand and product
Manage relationships with any influencers or important Winners used in marketing
Manage relationship with the Gaming Board and country partner
Manage engagement and output with local agencies used for campaigns
Manage and report on country marketing budget, driving value and ROI
Understand and manage Gaming Board regulations and approvals
Manage Country Coordinator and work hand-in-hand to deliver
Manage agency relationships and performance wherever relevant
Support the rest of the Marketing team in collating and interpreting the campaign
results and make recommendations for improvements.
Preferred qualifications and experience
Minimum 5 years of experience working in a similar role
Degree in Marketing or equivalent
Project Management skills
Relationship and stakeholder management experience
Excellent English language skills
Computer skills such as Google Suite, analytics, and project management tools
Beneficial : You have a passion for football and / or sports betting
Beneficial; Local languages such as Hausa, Yoruba
Our offer :
Competitive salary (depending on experience)
Freedom to work remotely or from one of our offices
Equipment tailored to your needs
Work with a multi-cultural and like-minded creative individual