Head of Marketing (Afriglobal Medicare Limited
Afriglobal Medicare Limited
Lagos
4d ago
source : BetaJob

Job Details

Afriglobal Medicare Limited is a state-of-the-art diagnostic center with special attention to patient care. We are amongst the top three integrated chain of diagnostic centers in Nigeria where patient care comes first.

Our core services include Radiology, Pathology, and Cardiology testing. We also offer affordable wellness packages for every member of the society.

We are recruiting to fill the position below :

Job Title : Head of Marketing

Work Structure : On-site

Job Summary

The Head of Marketing is responsible for all strategies peculiar to Marketing, Sales and Business Development in line with the ambitious vision, futuristic goals and sustainability of the business.

Job Responsibilties

Oversee the marketing department in its entirety

Evaluate and develop business marketing strategies and marketing plan.

Drive the marketing strategies and strive for growth in line with the company’s vision

Build and strengthen company’s brand within the diagnostic / healthcare industry

Plan, direct, and coordinate all marketing efforts.

Research, survey and evaluate competitors data and market intelligence

Regularly benchmark company offerings with industry standard

Communicate the marketing plan and cascade functions to team members

Evaluate and identify high potential locations for future business expansion

Research and create demand for new products, services and solutions while ensuring profitability of all business offerings

Ensure proper business and market positioning while building engagement with targeted audience

Drive quality and uniform customer service experience across all business centers

Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

Identify potential customers and target markets

Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

Compile lists describing business offerings.

Build brand awareness and positioning.

Support sales and lead generation efforts.

Coordinate marketing projects end to end

Organize company conferences, trade shows, activation programs and other major events as the need may arise

Oversee social media marketing strategies and content marketing.

Track and monitor the voice of the customer, customer satisfaction index and customer engagement action plans.

Person Specification

Bachelor’s Degree in Marketing or related field is required

Minimum of twelve (12) years’ experience in Marketing, with at least 6 years managerial experience

Proven work experience within the FMCG, Healthcare, Pharmaceutical or Manufacturing industry

Experience in medical diagnostics industry is an added advantage

Professional certification and masters certification is highly essential

Strong knowledge of market positioning and formulation of well-coordinated marketing plans and strategies

Solid knowledge of conducting market surveys, gathering competitive data and analyzing industry averages.

Deep understanding of business drivers and customer behavior

Proven ability to manage budgets.

Professional and proactive work ethic.

High competence in project and stakeholder management.

Excellent interpersonal, written and oral communication skills.

Experience with digital marketing forms such as social media marketing and content marketing.

Customer centric values, innovative spirit and team play

Data analytical skills

Proficient in Microsoft Office Suite and other relevant software.

Excellent organizational skills, with the ability to prioritize work and handle pressure

Local travel may sometimes be required.

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