Brand Manager
GBfoods
Lagos, Nigeria
6d ago

Job description

Enjoying together around good food" defines the essence of GBfoods . Today, with a turnover of around 1 billion euros and a team of 2400 employees , the Group is present in Africa, Middle East, Spain, Italy, Netherlands, Russia, CIS Republics.

Role & Responsibilities :

To harmonize, implement and control the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio.

Overall goal is developing, managing & sustaining a profitable brand / brand portfolio.

Main tasks :

  • Provides input into the brand strategy review (situational analysis)
  • Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
  • To coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
  • Delivers agreed brand, channel targets and profitability
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
  • Develop & updates generic planograms and looks of success aligned to brand strategy
  • Ensures communication to all relevant stakeholders during projects
  • Manages day to day interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • Effective management of A&P budget
  • To define monthly sales forecasts together with sales and demand planning
  • Get to know us better :

  • Jumbo Linkedin company page
  • Jumbo website
  • Requirements

    Ideal educational background, experience and languages :

  • University degree, minimum of 3 years’ brand management experience in a multinational FMCG organisation
  • Proven track record of delivering business result and managing a profitable brand
  • Other key competences for success :

  • Presentation skills
  • Analytical skill
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