Media Partnerships Specialist - Sports and Entertainment (East and West Africa)
TikTok
Lagos
23h ago

ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

  • The Media Partnerships Specialist, Sports, and Entertainment (East and West Africa) would be working within the TikTok Africa Team and focused on growing the Sports and Entertainment content ecosystem for East and West Africa within TikTok through working with partners;
  • from content partners, media, sports federations, and other stakeholders within the Sports and Entertainment space. We're interested in individuals who want to focus on creating, developing, and supporting our creator and media strategy and partnerships in East and West Africa.

    This role will involve creating, developing, and growing our media partnerships and their potential on TikTok and with other creators.

    As well as initiating and driving to complete projects and collaborations that achieve those goals. Come and join our Creator & Partnerships team at TikTok! You'll be key in creating and developing our creator community and partnerships strategy.

    Responsibilities- Independently responsible for a medium-sized group of content partners in East and West Africa, executing strategy by developing customized tactics that are aimed at content quality and quantity growth - Manage a workstream with little guidance and control from the direct leader.

    Able to troubleshoot issues in face of a complicated situation, make independent judgments, and propose solutions by applying knowledge and experience.

  • With the help of senior colleagues and based on existing methodology and targets, develop and execute strategy and activity plans for the Sport and Entertainment workstreams in East and West Africa- Use data to support workstream goals and objectives as well as align with overall business goals- Manages attraction, development, engagement, and attrition for a dedicated group of influencers / creators and media partners- Based on the business strategy, develop and execute content initiatives by working cross-functionally with other stakeholders- Establish resources and educate creators / partners on best practices, help solve technical issues, and optimize overall performance;
  • Tracking and reporting back on the performance and growth of creators / partners on a regular and project basis (quantitive and qualitative) both internally and with the creators / partners- Project management and administration of day-to-day partnership activities and drive organic performance growth across partner accounts QualificationsRequirements : - Bachelor degree or above, with minimum of 3 years of experience in technology / social media / digital media / content production field;
  • Able to establish contact, build up trust with creators / partners, and provide complete support on platform training, creator / partner engagement activities- Able to clearly understand business goals and how they are translated into overall content strategy and initiatives- Good understanding of the East and West Africa Sport and Entertainment landscape ecosystem and video content platforms.
  • A creative mindset This individual will be required to identify potential partners and help them visualize their TikTok content before they’ve made it.
  • Experience working with analytics tools and backends of social media platforms with a specific focus on organic content data, such as YouTube or Facebook.
  • Experience working independently and as part of a team- Strong organizational skills with the ability to skillfully manage multiple projects and diverse stakeholders.
  • Experience with cross-functional communication and stakeholder management.- Good understanding of the platform operation field;
  • basic data analysis and project management skills- Ability to adapt to business needs and work in a fast-paced environment.

  • Passionate about the incubation and expansion of local content, and content creators;- Highly organized and detail-oriented with a proactive work-style- Able to work in a fast-paced and multicultural environment.
  • Excellent communicator in written and verbal form - The ability to facilitate training and workshops to help creators and partners Additional Bonus Skills : - Existing relationships with both a network in Entertainment and Sport of partners to lead them towards partnership;
  • Knowledge of the content partner Sport and Entertainment landscape across Africa
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