Social Media Manager - Webcoupers
Webcoupers
Lagos
4h ago
source : BetaJob

Role Summary

  • We are looking to recruit a Social Media Manager to join our team. The ideal candidate should have a strong background in creating engaging social content and posts.
  • He / She must be adept at studying market trends, analysing customer needs & gaining insights that align with a brand’s objectives to devise, execute, and test ongoing campaigns while improving content and optimizing promotions along the way.
  • As a strategist :

  • Set and implement social media and communication campaigns to align with marketing strategies
  • Provide engaging text, image and video content for social media accounts
  • Stay up-to-date with digital technology trends
  • Understand the Inbound Marketing Methodology and implement in all content marketing activities
  • Creating buzzworthy / viral content based on brand needs and real-time trends(Real-time Marketing).
  • As a Social media channel owner :

  • Brief in designs, content for social ads, SMS, Push notifications
  • Post, monitor, and optimize content on all social media platforms (FB, IG, Twitter, and LinkedIn) monitor and optimise Facebook content
  • Analyse social media accounts under your purview
  • Plan upcoming social campaigns or brand-specific campaigns
  • Requirements

  • BSc degree in Marketing or relevant field
  • Must have up to 2 years experience in social media marketing
  • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
  • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
  • Ability to interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels
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