Digital Marketing and Training Manager
Micheal Stevens Consulting
Lagos
1h ago
source : BetaJob

Job Details

Combines marketing and social media management skills to architect and enhance company social media presences

Interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

Create innovative social media campaigns for our training programs

Essential Duties and Responsibilities

Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

Reports progress to senior marketing management

Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

Researches and monitors activity of company competitors

Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Any other assignment as given by the Group Head Learning and Development Department and Chief Executive

Person Specification

Qualification / Education :

Minimum of Graduate degree in relevant discipline.

Work Experience :

Minimum 10 years cognate experience with at least 3 years in a similar environment in a consulting environment

Skills & Knowledge : Marketing Experience

Copywriting

Graphic Design, Web Design and Strategy

Data Collection and Analysis

Technology Skills

Strong Verbal and Written Communication Skills

Attention to Detail

Self-Motivated, Creative Problem-Solving Skills

Experience with Major Social Media Platforms

Good customer service skill.

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