The Marketing Associate will manage the marketing functions for She Leads Africa events and training programs.
Serve as the lead content creator for promotion and publicity of events and training programs
Establish and deliver leads and sales goals on a weekly and monthly basis
Manage marketing and public relations strategies including media partnerships, influencers, and advertising for events
Maintain a marketing calendar with a structured plan of marketing campaigns for each quarter
Create always on campaigns to consistently market and build the SLA brand in target cities in advance of upcoming events
Liaise with the content team to schedule marketing content
Utilize data and analytics to drive decision making and advise content decisions
Develop a deep understanding of our audience and how best to communicate with them
The ideal candidates will have an interest in building, growing and scaling communities. You don't have to have official work experience doing this kind of work, but we want someone who is passionate about digital content and can learn quickly.
If this role is for you, you'll be excited to work in a fast paced environment and committed to working until the job is done.
Specific requirements include :
Intellectual curiosity and an interest in learning new skills
Excellent English writing skills and the ability to adapt and change your style of writing
Experience in building and growing communities across markets using a variety of content, marketing and partnership strategies
Knowledge of digital marketing strategies
Social media savvy and being up to date on current trends
Able to deliver on metrics-driven results and an understanding of analytics
Graphic design and video editing skills are a major plus
Full time position
Hours of work :
50 hours per week, usual working hours are from 9 : 00am - 6 : 00pm WAT .
There will be a requirement from time to time to start work earlier or finish later as the role