our client an international business consulting firm seeks the services of an experienced Head of Marketing andGrowth to lead our Marketing Unit.
The person will manage the strategic andtactical direction of our online and offline marketing efforts to drive growthtargets through strategic partnerships, data-driven marketing, demandgeneration campaigns, and product positioning.
Overseeing implementation of all online and offlinemarketing strategy - including campaigns, events, digital marketing, and PR.
Leading strategic decision making related to developingnew partnerships and managing existing partnerships with other organisationsand stakeholders.
Working closely with other teams (tech, operations andcontent); enabling them to meet their objectives by providing them withappropriate tools, materials and presentations where necessary.
Guiding and supervising day-to-day activities ofmarketing team.
Planning and executing all web, SEO / SEM, marketingdatabase, email, social media and display advertising campaigns Overseeing allonline and social media marketing efforts.
Measuring and reporting performance of all marketingcampaigns, and assessing against goals (ROI and KPIs)
Identifying trends andinsights, and optimizing spend and performance based on the insightsBrainstorming new and creative user growth strategies.
Planning, executing, and measuring experiments andconversion tests.
Collaborating with internal teams to optimize the userexperience
Utilize strong analytical ability to evaluate end-to-end customerexperience across multiple channels and customer touchpoints.
Identify new areas of opportunity beyond currentorganisational thinking for increasing revenues.
Building strategic relationships and partnering with keyindustry players and organisations.
Managing the marketing budget and allocating / investingfunds wisely.
Advanced University degree (Minimum Bachelors) preferablyin Mass Communication or other relevant discipline.
Minimum of 5 years’ managerial experience inbrand / product marketing (preferably in a tech company).
Professional certification in digital marketing (addedadvantage).
Demonstrable experience in building and managingstrategic partnerships, brand building, communications, leading and managingdigital functions.
Experience with A / B and multivariate experiments.
Experience with digital analytics reporting tools.
Experience in setting up and optimizing FB / IG / Googlecampaigns.
Strong analytical skills with experience in social anddigital analytics, including site traffic, conversion, spend, click-throughrate, and more.
Revenue focused and has a broad skill set drawing fromsales, marketing, operations, and business analytics.
Strong and disciplined project management and processimprovement capabilities.
Prior experience in formulating and executing traditional& digital marketing strategies.
Exceptional work ethic, strategic vision, organisationalskills and the ability to deliver results.
Excellent relationship management skills with ability tobuild rapport influence and deepen relationships with stakeholders.
Entrepreneurial mind, result driven, and passionate.
Excellent communication skills.
Good taste, a sense of aesthetics and a love for greatcopy and witty communication.
Up-to-date with the latest trends and best practices inonline marketing and measurement.