Head of Demand Generation
Reliance Health
Lagos, Nigeria
1d ago

Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.

The Role

This role is 100% remote, with globally competitive benefits.

The Head of Demand Generation will be a key member of our team, responsible for driving leads for all product lines. This strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to best reach, educate, nurture and drive action with our target buyer personas.

This individual will own the aspects of demand generation marketing, working closely with members of the leadership, sales, and cross-functional marketing team.

This is a great opportunity for candidates who want to work in a fast-paced collaborative environment, make a big impact and win as a team to scale a growing business.

  • Lead a team of professionals to successfully develop a comprehensive demand generation strategy
  • Responsible for aligning marketing activities to the overarching business strategy and goals
  • Manage the development of complex, end-to-end marketing campaigns that deliver results measured in MQLs and revenue
  • Work closely with Brand & Buzz and Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
  • Penetrate our target geographies and segments with the right mix of targeted marketing and marketing programs in partnership with Sales in all global markets.
  • Develop collaborative partnerships across the organization to identify, launch and refine demand generation strategies.
  • Support the success of Field Marketing in all markets.
  • Establish internal processes to optimize conversion get to the root of issues and blockers and then with support from Marketing Ops intelligently implement tools and technologies to get the job done
  • Set a tone of high standards, customer obsession, and data-driven disciplined decision-making
  • Analyze, report, and optimize all demand generation programs based on ROI and demand gen, and sales effectiveness
  • Be a subject matter expert in RH’s product lines
  • Assure buy-in and budget support from senior leadership and stakeholders
  • Identify new trends and tactics to encourage business growth
  • Ideal Profile

  • Minimum 7 years of experience in marketing with demonstrated career progression in demand generation.
  • Record of accomplishment of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth.
  • Experience managing and developing teams to deliver significant growth at scale.
  • Significant experience in partnering with Sales (B2B and B2C) to find effective and efficient ways to drive pipeline.
  • Experience working with CRM tools is a must.
  • Exceptional writing skills to support the development of creative and effective product positioning and campaign messaging.
  • Deep interest in the data underlying the funnel and ability to nerd out on the data so we can do things like (1) track cost of customer acquisition (CAC) at the marketing campaign level or (2) produce action-oriented, data-driven reporting
  • The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
  • Strong work ethic, sense of ownership, and emphatic management style
  • Excellent attention to detail and an intuitive eye for client needs beyond the obvious.
  • Ability to collaborate with cross-functional team members at all levels
  • Strong communication skills
  • A bachelor’s degree in marketing, business, or a related field is a plus.
  • What's on Offer?

  • Strong opportunities to progress your career
  • Attractive Salary & Benefits
  • Opportunity to make a positive impact
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