The Creative Director, Consumer (CD) supports the Consumer Solution Line focused specifically on owning the consumer solution creative vision throughout execution by directing the creative team on the conception, design, development, and production of innovative communications campaigns for all assigned clients / programs.
The CD understands the creative vision, story and scope of services that was sold and how that connects to the clients’ business issues, marketing goals, brand positioning, and audience personas to ensure the creative strategy is carried through the program communications / campaign.
Bachelor’s degree in the areas of Graphic Design, English, Marketing, Journalism, Communications or equivalent work experience.
Minimum 10 years professional experience as a Sr. Graphic Designer, Art Director, Copywriter, Creative Supervisor, Creative / Marketing Strategist in an advertising agency or similar environment.
Thorough understanding of the overall creative process and techniques, including conceptualization, design, copy development, production artwork, pre-press, computer graphics, printing technologies and web / internet design / software / technologies.
Strong creative abilities and the ability to develop innovative ideas and concepts.
Ability to lead, motivate and supervise creative / professional individuals, leading them to a higher level of quality and creativity.
Ability to have a positive attitude and effect on the creative / professional staff.
Excellent verbal and written communications skills.
Excellent time management and organizational skills.
General understanding of financial analysis and budget development.
Ability to handle multiple priorities and manage workflows and schedules of the creative / professional staff, even in the midst of stressful and difficult circumstances.
Mac computer experience required. Software experience must include : Word, Excel, PowerPoint, Illustrator, Photoshop and InDesign.
Solution-oriented with understanding of how to approach resolving issues.
Ability to travel as needed to support new business opportunities.
Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
Ability to work the time necessary to complete projects and / or meet deadlines.