Marketing Officer
Edge Recruiter Nigeria Ltd.
Lagos
17h ago

Our client is one of the leading power solution company in Nigeria with 23 branches in 8 countries in Africa, Middle East and Asia.

The company currently employs over 1500 staff globally. The company specializes in the Electro-Mechanical, technical and sales of power solutions and services.

They now have an opening for Marketing Officer to be based in Lagos.

Key Responsibilities

  • Assist the Marketing Coordinator with conducting a market study for potential markets, by researching, and reporting on marketing data, using research tools, studying market prices and trends, and maintaining the respective database for ongoing and new business in potential markets in order to provide the needed data for management strategy development and meet defined objectives.
  • Search for new potential customers and products, by assisting the Marketing Coordinator with preparing feasibility studies, segmenting markets, creating prospects for sales business and handing them over to the local sales, all the while expanding geographical outreach and improving current market presence
  • Research, identify, and evaluate competitors’ products, specifications, market share, sales volumes, prices, needed for the preparation of a SWOT analysis by the Marketing Coordinator, in order to develop a value-
  • add and competitive edge in the market entry strategy.

  • Contact various advertising channel (Social Media, Online advertising, Company Website, and Billboards) by assessing the media for the target audience, in coordination with the Marketing Coordinator to promote brand awareness and indirectly attract new prospects, reach new segments, and enter new markets
  • Receive CSR and PR events and prepare benefits versus disadvantages, to assist the Marketing Coordinator in selecting the optimal and most beneficial industry-
  • related ones to seek new opportunities, through the proper channels, and increase company brand presence and awareness

  • Attend meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments;
  • coordinating mailing lists, updating knowledge about competitors by participating in various events; and reading trade publications, to ensure continuous development

    Competitors' activities

  • Research, identify, and evaluate competitors’ products, specifications, market share, sales volumes, prices, and accordingly prepare a SWOT analysis in order to develop a value-
  • add and competitive edge in the market entry strategy.

    Customer Satisfaction Surveys

  • Conduct surveys on periodic basis across the Group, by coordinating with Sales and Maintenance departments for selecting random samples.
  • Communicating with the customers using different channels, and preparing reports and root cause analysis for management, to measure the level of satisfaction for the customer and find opportunities to develop our quality service.
  • Key Requirements

    Minimum of 2 - 4 years Relevant Sales & Marketing experience.

    Bachelor’s Degrees with Minimum of 2.2

    Must be very intuitive, agile and smart.

    Must be very presentable with excellent communication skills.

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