Marketing Manager - MBA
Proten International Limited
Lekki, Lagos, Nigeria
1d ago

Summary :

The primary purpose of the role is to deliver the attainment of the annual enrolment targets of the MBA Department and to ensure appropriate market positioning for each of the MBA programme formats of the Institution.

In order to achieve these objectives, the role holder will develop marketing, sales and communication strategies relevant to the programme portfolio, and provide guidance and leadership to the MBA Department sales and marketing team.

The role holder will also support the MBA department with market insights to inform programme design and development.

RESPONSIBILITIES

  • Ensure the attainment of enrolment targets for each of the MBA Programme formats of the school.
  • Develop marketing and sales strategies for the LBS MBA programme portfolio and ensure appropriate market positioning for each of the MBA programme formats.
  • Manage the social media platforms for the MBA Marketing function : design and implement our digital marketing campaigns and advertising and execute the social media strategy.
  • Identify opportunities to reach new market segments and expand market share.
  • Monitor competition (acquisitions, pricing and new products and features), lead and direct relevant research to gain market insight that can inform effective marketing and successful enrolments.
  • Analyze consumer behavior and determine customer personas.
  • Review, optimize, standardize and document the sales processes for the MBA programme portfolio. Ensure a high level of automation of sales activities and processes.
  • Any other specific or ad-hoc duties to be assigned by line manager from time to time on initiatives that support and promote the academic missions of the institution
  • Qualifications

    COMPETENCIES REQUIRED : To be successful in this role, the candidate must possess the following.

  • Deep, conceptual understanding of the sales and marketing function
  • Strong understanding of and experience in digital and social media marketing
  • Knowledge of and extensive experience in the use of CRM applications
  • Hands-on experience with web analytics tools
  • Fluency in the use of data
  • Creativity and innovation
  • Planning and organizational skills
  • Strong interpersonal / human relations skills
  • Leadership skills with the ability to set and prioritize goals
  • Analytical skills
  • Excellent project and time management skills
  • Ability to present ideas persuasively
  • Ability to prepare and present business reports
  • High integrity, reliability, confidentiality and proactive work ethics
  • EDUCATION

  • BSc or MSc in Marketing, Communications or related field
  • MBA from any recognized institution will be an advantage.
  • Additional Information

    Job Title : Marketing Manager

    Department : MBA

    Reports to : Director, MBA Programmes

    Directly Supervises : Asst. Marketing Manager and Marketing officer(s)

    Position Type : Full Time

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